Monday, January 20, 2014

Color Communication in the Digital Age

Contributor:  Brian Ashe, Solutions Architect, Pantone Digital Business Unit
Accurate color communication starts with a good color specification. Traditionally this has been done using a physical standard. This physical standard is compared to production color visually. The subjectivity of this method does not always lead to satisfactory results.
However, advances in measurement technology and software now allow brand owners and designers to specify digital color standards.
How do you tap into the creativity of a designer, and still be able to communicate accurate color to others involved in the production process? If a color is specified in a digital format,  it can be passed down the supply chain (e.g., ink supplier, prepress, press process control, or post production quality control) and used around the world with no change, keeping the integrity of the original design. The CxF (Color eXchange Format) allows global communication with unmatched accuracy across various instruments and software applications.
The main characters that need to communicate color are typically:
  • Brand Owner – overall responsibility for the brand color and wants to protect that brand while keeping costs under control and meeting deadlines.
  • Designer – colors are specified via a pallet (e.g., Pantone) or perhaps a previous printed sample. If a CxF color is specified, color communication is greatly enhanced.
  • Prepress – needs to be able to interpret the designer's creation and produce a digital file that can be printed. If a CxF color is specified, it can easily be incorporated in the most popular page layout applications.
  • Ink Supplier – needs to mix exact colors, not just CMYK screen combinations, but also many spot colors (Brand Colors). CxF is compatible with advanced ink formulation software.
  • Press Process Control – consistency is paramount, even more so if color management is to be employed, CxF can be used as reference files for inline press measurement.
  • Post Production Quality Control – needs an objective measure, not subjective judgment. CxF can be used as a reference file for hand-held measurement devices.
  • Archive – requires long-term reliable storage, able to reproduce at a later date, and electronically transportable. CxF meets these requirements very nicely.
Attention New York City-area marketers and graphic designers: Join experts from X-Rite Pantone and Esko and explore Color Communications in-depth at Consolidated Graphics' exclusive "Lunch 'n Learn NYC" event on January 30 in Manhattan. Presentations begin at 10am, and include lunch. For more information and to register, go to http://goto.cgx.com/lunchnlearn.

3 comments:

  1. Otr214428
    INTERNATIONAL CONCEPT OF WORK FROM HOME
    Work from home theory is fast gaining popularity because of the freedom and flexibility that comes with it. Since one is not bound by fixed working hours, they can schedule their work at the time when they feel most productive and convenient to them. Women & Men benefit a lot from this concept of work since they can balance their home and work perfectly. People mostly find that in this situation, their productivity is higher and stress levels lower. Those who like isolation and a tranquil work environment also tend to prefer this way of working. Today, with the kind of communication networks available, millions of people worldwide are considering this option.

    Women & Men who want to be independent but cannot afford to leave their responsibilities at home aside will benefit a lot from this concept of work. It makes it easier to maintain a healthy balance between home and work. The family doesn't get neglected and you can get your work done too. You can thus effectively juggle home responsibilities with your career. Working from home is definitely a viable option but it also needs a lot of hard work and discipline. You have to make a time schedule for yourself and stick to it. There will be a time frame of course for any job you take up and you have to fulfill that project within that time frame.

    There are many things that can be done working from home. A few of them is listed below that will give you a general idea about the benefits of this concept.

    Baby-sitting
    This is the most common and highly preferred job that Women & Men like doing. Since in today's competitive world both the parents have to work they need a secure place to leave behind their children who will take care of them and parents can also relax without being worried all the time. In this job you don't require any degree or qualifications. You only have to know how to take care of children. Parents are happy to pay handsome salary and you can also earn a lot without putting too much of an effort.

    Nursery
    For those who have a garden or an open space at your disposal and are also interested in gardening can go for this method of earning money. If given proper time and efforts nursery business can flourish very well and you will earn handsomely. But just as all jobs establishing it will be a bit difficult but the end results are outstanding.

    Freelance
    Freelance can be in different wings. Either you can be a freelance reporter or a freelance photographer. You can also do designing or be in the advertising field doing project on your own. Being independent and working independently will depend on your field of work and the availability of its worth in the market. If you like doing jewellery designing you can do that at home totally independently. You can also work on freelancing as a marketing executive working from home. Wanna know more, email us on workfromhome.otr214428@gmail.com and we will send you information on how you can actually work as a marketing freelancer.


    Internet related work
    This is a very vast field and here sky is the limit. All you need is a computer and Internet facility. Whatever field you are into work at home is perfect match in the software field. You can match your time according to your convenience and complete whatever projects you get. To learn more about how to work from home, contact us today on workfromhome.otr214428@gmail.com and our team will get you started on some excellent work from home projects.


    Diet food
    Since now a days Women & Men are more conscious of the food that they eat hence they prefer to have homemade low cal food and if you can start supplying low cal food to various offices then it will be a very good source of income and not too much of efforts. You can hire a few ladies who will help you out and this can be a good business.

    Thus think over this concept and go ahead.

    ReplyDelete
  2. Informative..! you excellently shared the main characters that need to communicate color. Thanks for sharing.

    Locked Out of Car Landisville

    ReplyDelete