tag:blogger.com,1999:blog-62948367537870294582024-03-13T13:46:20.348-07:00CGX Blog: Insights on Print and InnovationThis is the official Consolidated Graphics blog dedicated to delivering print customers with maximum value. Here we share the latest in digital print solutions, print technology and printing superstars.Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.comBlogger66125tag:blogger.com,1999:blog-6294836753787029458.post-54093703608882762102014-01-20T19:59:00.000-08:002014-01-20T19:59:13.886-08:00Color Communication in the Digital Age<div class="MsoNormal" style="margin-bottom: 12.0pt;">
<i><b><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Contributor: </span><span style="font-family: Calibri, sans-serif; font-size: 11pt;"> </span><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Brian Ashe, Solutions Architect, Pantone
Digital Business Unit</span></b></i></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPE1JamlNpcAQXl6XjtMn_CqzT-uGZK7AXD8FjFAYmfMUT4TF0f6VXcO0fdAEfTI8Px_Fy07ENpLlgXbex4PViwqpRFZ-C0W_UL-5NzSphubb6iTtKoJAKBqPI877fIGpT4sfqrfnOZWE/s1600/color1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPE1JamlNpcAQXl6XjtMn_CqzT-uGZK7AXD8FjFAYmfMUT4TF0f6VXcO0fdAEfTI8Px_Fy07ENpLlgXbex4PViwqpRFZ-C0W_UL-5NzSphubb6iTtKoJAKBqPI877fIGpT4sfqrfnOZWE/s1600/color1.jpg" height="200" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt;">
<span style="font-family: "Calibri","sans-serif";">Accurate
color communication starts with a good color specification. Traditionally this
has been done using a physical standard. This physical standard is compared to
production color visually. The subjectivity of this method does not always lead
to satisfactory results. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt;">
<span style="font-family: "Calibri","sans-serif";">However,
advances in measurement technology and software now allow brand owners and
designers to specify digital color standards.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt;">
<span style="font-family: "Calibri","sans-serif";">How
do you tap into the creativity of a designer, and still be able to communicate
accurate color to others involved in the production process? If a color is
specified in a digital format, it can be
passed down the supply chain (e.g., ink supplier, prepress, press process
control, or post production quality control) and used around the world with no
change, keeping the integrity of the original design. The CxF (Color eXchange
Format) allows global communication with unmatched accuracy across various
instruments and software applications.</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt;">
<span style="font-family: Calibri, sans-serif;">The
main characters that need to</span><span style="font-family: Calibri, sans-serif;"> communicate color are typically:</span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt;">
</div>
<ul>
<li><span style="font-family: Calibri, sans-serif;"><b>Brand Owner</b> – overall
responsibility for the brand color and wants to protect that brand while
keeping costs under control and meeting deadlines.</span></li>
<li><span style="font-family: Calibri, sans-serif;"><b>Designer </b>– colors are
specified via a pallet (e.g., Pantone) or perhaps a previous printed
sample. If a CxF color is specified, color communication is greatly
enhanced.</span></li>
<li><span style="font-family: Calibri, sans-serif;"><b>Prepress </b>– needs to be able to interpret the designer's creation and produce a digital file that can be
printed. If a CxF color is specified, it can easily be incorporated in the
most popular page layout applications.</span></li>
<li><span style="font-family: Calibri, sans-serif;"><b>Ink Supplier</b> – needs to mix
exact colors, not just CMYK screen combinations, but also many spot colors
(Brand Colors). CxF is compatible with advanced ink formulation software.</span></li>
<li><span style="font-family: Calibri, sans-serif;"><b>Press Process Control</b> –
consistency is paramount, even more so if color management is to be
employed, CxF can be used as reference files for inline press measurement.</span></li>
<li><span style="font-family: Calibri, sans-serif;"><b>Post Production Quality Control</b> – needs an objective measure, not subjective judgment. CxF can be used as
a reference file for hand-held measurement devices.</span></li>
<li><span style="font-family: Calibri, sans-serif;"><b>Archive </b>– requires long-term
reliable storage, able to reproduce at a later date, and electronically
transportable. CxF meets these requirements very nicely.</span></li>
</ul>
<div>
<span style="color: red; font-family: Calibri, sans-serif;"><i><b>Attention New York City-area marketers and graphic designers: </b>Join experts from X-Rite Pantone and Esko and explore Color Communications in-depth at Consolidated Graphics' exclusive "Lunch 'n Learn NYC" event on January 30 in Manhattan. Presentations begin at 10am, and include lunch. For more information and to register, go to <a href="http://goto.cgx.com/lunchnlearn">http://goto.cgx.com/lunchnlearn</a>.</i></span></div>
Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com2tag:blogger.com,1999:blog-6294836753787029458.post-44230937542580065652013-09-19T14:56:00.003-07:002013-09-19T14:56:59.138-07:00Use POP Displays To Drive Sales<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-size: 12pt;">Even in the age of social
media and the increasing embrace of mobile marketing techniques by retailers
and consumers alike, store aisles and check-out counters remain a powerful location
for displaying products and brand messaging in-store – and consumers respond to them with their wallets. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIol7FKuLDCweDRMqNR2BZJOW6r2DD2HFmE_KxF0vMaiZkW1RxBKeyTF_r3FVrIMR_wR0Je7nkx7a3ien0MjooaCZjC-VAJVIKOqdWEsAU49uufYQPhRabIKq_CLaqmT0JyhyRZ36iODI/s1600/LAMa+Maxi5+-+Wish+List-sm.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIol7FKuLDCweDRMqNR2BZJOW6r2DD2HFmE_KxF0vMaiZkW1RxBKeyTF_r3FVrIMR_wR0Je7nkx7a3ien0MjooaCZjC-VAJVIKOqdWEsAU49uufYQPhRabIKq_CLaqmT0JyhyRZ36iODI/s1600/LAMa+Maxi5+-+Wish+List-sm.JPG" height="320" width="136" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A LAM<span style="text-align: start;"><span style="font-size: x-small;">à</span></span> opens in as little as 3 second,<br />
with a 97% successful deployment rate.</td></tr>
</tbody></table>
<span style="font-size: 12pt;">Recent studies show that
74% of shoppers purchase an impulse item – and about 70% of brand purchase
decisions are made in-store. According
to POPAI (Point of Purchase Advertising International), one in six in-store
purchase decisions are made when brand displays are present, and 66% of products
“grabbed” from in-store displays are purchased.
Yet not every display results in sales; to be successful, POP displays
must successfully serve as a “conduit” to bring shoppers to the retail shelf.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-size: 12pt;">A key consideration for
product manufacturers and retailers alike is the in-store deployment rate of a
POP display. Some larger displays are
designed with a high degree of complexity, which can lead to low rates of
successful deployment in the store, as low as 45%. A new generation of instant pop-up displays simplify
the set-up process, resulting in deployment rates as high as 95%.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-size: 12pt;">Case in point is the LAMà
--</span><span style="font-size: 12.0pt; mso-bidi-font-family: HelveticaNeue-Light;">
an instant display made of paperboard that is foldable, and which opens
automatically into position in as little as three seconds. And because it also folds down just as
easily, the LAM</span><span style="font-size: 12pt;">à</span><span style="font-size: 12.0pt; mso-bidi-font-family: HelveticaNeue-Light;"> saves
marketers up to two-thirds in their POP shipping expense. Retailers like such
displays because virtually any employee can set it up successfully, and they are highly
flexible – from counter-top models to floor displays that accommodate hundred
of pounds of product samples.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-size: 12.0pt; mso-bidi-font-family: HelveticaNeue-Light;">Despite
the growing influence of mobile marketing and on-line price comparison,
consumers remain engaged with the physicality of the in-store shopping
experience. A smartly designed </span><span style="font-size: 12pt;">LAMà or </span><span style="font-size: 12.0pt; mso-bidi-font-family: HelveticaNeue-Light;">POP display,
which is positioned correctly in the store and features a high deployment rate,
can result in a 12% lift in sales and increased brand awareness.</span><span style="font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<i><span style="font-size: 12pt;">Wetzel Brothers, a Consolidated Graphics company in Cudahy, WI, is the largest manufacturer of the LAM</span></i><span style="font-size: 16px;">à</span><i><span style="font-size: 12pt;"> in the United States. For more information about POP solutions including the LAMà,
contact Randy Hoffmann at Wetzel Brothers, Randy.Hoffmann@wetzelbrothers.com.</span></i>Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com14tag:blogger.com,1999:blog-6294836753787029458.post-62200414925259218402013-07-22T10:34:00.000-07:002013-07-22T10:34:06.852-07:00For Creative Mailing Programs, Go “Flat” (as in, "Automated Flat")<b><i>Contributor: Michelle
Yun, President, Tucker Printers</i></b><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<b><i><br /></i></b></div>
<div class="MsoNormal">
<span style="font-family: inherit;">I hear it frequently
from clients, as we discuss their product sampling and creative mailing program
needs: “We’d really like to be putting ‘<i>this’ </i>[their new product] directly into
our prospects’ hands, but postage is just too expensive…”<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">It’s true that
postage expense has gone nowhere but up in recent years, a trend that will
surely continue. However, whenever I’m faced with this complaint from a client
or interested prospect, I’ve got a sure and easy answer for them: “Go flat,” as in automated flat.</span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"> <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><span style="line-height: 115%; mso-bidi-font-family: HelveticaNeue-Light; mso-bidi-font-size: 10.0pt;">Part package and part envelope, the <b>Flex
Mailer<sup>®</sup></b> features a unique design that enables items as small as a thumb drive
and as large as a t-shirt to be mailed as an “automated flat” at the far more
advantageous rate. It features a highly
flexible outer “skin” coupled with a unique inner tray design. The outer skin
is tight enough to allow flexibility on both vertical and horizontal axes,
while maintaining sufficient surface tension variations less than ¼ of an inch.
Postage savings of up t o $1.00 per piece are typical.</span><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="line-height: 115%; mso-bidi-font-family: HelveticaNeue-Light; mso-bidi-font-size: 10.0pt;"><span style="font-family: inherit;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Depending on the
mailing, however, savings can be even more dramatic. Consider this example:<o:p></o:p></span><br />
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKPype4SyA3qVAgzF2Jw9iP80e8bIbTa1NHohuG-qZPj0djQ4gQZt2jU5GmCTElEXKPOOl0FkQKCfqMXjk1CF0Frm3N17J5luXsThGj4zA28EgFrV7E1Riaag0OtyfNTqYiwU3NwE9WEE/s1600/Flex+Mailer_Generic_2013.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKPype4SyA3qVAgzF2Jw9iP80e8bIbTa1NHohuG-qZPj0djQ4gQZt2jU5GmCTElEXKPOOl0FkQKCfqMXjk1CF0Frm3N17J5luXsThGj4zA28EgFrV7E1Riaag0OtyfNTqYiwU3NwE9WEE/s1600/Flex+Mailer_Generic_2013.JPG" height="320" title="CGX Flex Mailer" width="400" /></a><span style="font-family: inherit; line-height: 115%;">Our client, an agricultural and marketing company based in
the Midwest, was planning a mailing to promote a new product. The mailing included printed materials to
be sent directly to 18,000 recipients in a unique, three dimensional carton or
package.</span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: inherit;"><br /></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: inherit;">However, the cost to deliver such a package as a parcel
or via the large shipping companies was about $6 to $7 per unit. Ouch! We
recommended the <b>Flex Mailer</b>, which could also be customized inside and out with
the desired branding. The cost to deliver the material at automated
flat rates via Flex Mailer was $1.32 per unit – a savings of $90,000!<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: inherit;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">As shown in this
example, there’s no need to curtail direct physical connections with prospects
by mail, to effectively demonstrate new products and capabilities…and increase
sales. All you need to do is go flat,
with the <b>Flex Mailer.</b></span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: inherit; font-size: x-small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: x-small;"><i>Tucker Printers is a
Consolidated Graphics, Inc. company in Henrietta, NY. For more information about
the Flex Mailer or Tucker Printers, visit </i><a href="http://www.tuckerprinters.com/"><i>www.tuckerprinters.com</i></a><i>.
Contact Michelle Yun at </i><a href="mailto:myun@tuckerprinters.com"><i>myun@tuckerprinters.com</i></a></span><i><span style="font-size: x-small;">.</span></i></div>
Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com3tag:blogger.com,1999:blog-6294836753787029458.post-2210883430707830822013-06-25T12:08:00.000-07:002013-06-25T12:08:59.634-07:009 Best Practices for Effective QR Codes<br />
Quick Response (QR) codes should be viewed as an extension of direct marketing, as they use many of the same principles of direct mail and consumer outreach marketing. Think of them as a print device that directs the viewer to an extended online marketing conversation. More importantly, from a direct mail perspective, QR codes incite a “call-to-action” response. By scanning a QR code, you are a respondent to a marketer’s or merchandiser’s offer to access an online website. In doing so, this implies, directly or indirectly, that you are interested in the product(s) or service(s).<br />
<br />The better we understand the “rules of engagement” for QR codes, the higher the response rates will be. Nine best practices to follow when using QR codes include:<br />
<ol>
<li>Design a mobile site experience specifically for the QR code purpose, preferably a micro-site, instead of a full website</li>
<li>Optimize the site for all major mobile browsers (approximately 85% of QR codes are scanned on a Smartphone)</li>
<li>Create light, fast-loading graphics on the micro-site</li>
<li>Keep the site design simple with big buttons & easy touch navigation (think “thumb-able”)</li>
<li>Make it easy to connect with the brand via phone, email, or Twitter</li>
<li>Ensure the internet is available where the audience will scan the QR code (i.e. not the subway or airplane)</li>
<li>Lead people to what they should buy, join, visit, or share</li>
<li>Conclude with the “call-to-action,” answering the question “why should I?”</li>
<li>Test, test, test -- tweak the design, and then test some more.</li>
</ol>
From a design point of view, the biggest missed opportunity is to generate a generic QR code from available resources, and simply use it as is. Imagery, photography, and any other aesthetically pleasing features should be used to make the print QR code more engaging, enticing, and inviting. Maximize brand-building opportunities by integrating brand and logo elements into the QR code, as well as other symbols, colors, and drop shadows.<br />
<br />
<br />
<em>The complete version of this feature also appears in the current issue of Consolidated Graphics’ emerge magazine, under the title “QR Codes: Be Creative.”</em> Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0tag:blogger.com,1999:blog-6294836753787029458.post-82681114656762808682013-05-22T10:22:00.002-07:002013-05-22T10:22:34.987-07:00Respect the Power of Data<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxvrJ7V0XxcMahHiyKD9WDlaCyfwjzQAYJ9Fkhc372qhrfk4jGAi77fXMnVX3F6_JJ9xt0c4Hp438Y5qxN54PwWqkt5TBqugzuTXOLfcIBllYJhLadoe74Q_9Q4QtmDUhepXuZUbuvzyQ/s1600/Data+Respect.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxvrJ7V0XxcMahHiyKD9WDlaCyfwjzQAYJ9Fkhc372qhrfk4jGAi77fXMnVX3F6_JJ9xt0c4Hp438Y5qxN54PwWqkt5TBqugzuTXOLfcIBllYJhLadoe74Q_9Q4QtmDUhepXuZUbuvzyQ/s1600/Data+Respect.jpg" height="192" width="400" /></a></div>
<span style="background-color: white; font-family: inherit; line-height: 115%; text-indent: 0.5in;">As any marketer can tell you, data is one of the
most valuable assets businesses possess, and it needs to be managed with the same
care and protection as cash and other physical assets. The more that marketers
understand the context within which it exists, the more power it can wield. But
with power comes responsibility, and as data becomes more easily accessible,
the grey area between intrusive and intelligent marketing grows.</span><br />
<span style="font-family: inherit;"><span style="background-color: white; line-height: 115%; text-indent: 0.5in;"><br /></span></span>
<span style="font-family: inherit;"><span style="background-color: white; line-height: 115%;">Consumers are more willing to share personal
information when they clearly understand how it will be utilized and are made
aware that data is being gathered prior to the time of collection. From
transparency clauses on websites to verbally communicating why the data is
being requested, companies can encourage their customers and prospects to
freely share information in order to better meet their needs.</span></span><br />
<span style="font-family: inherit;"><span style="background-color: white; line-height: 115%;"><br /></span></span>
<span style="font-family: inherit;"><span style="background-color: white; line-height: 115%;">The boundaries of what is considered appropriate
vary greatly among cultures and individuals, and merit as much art as science.
While companies can take steps to ensure the accuracy and integrity of their
data, no information management program is flawless, so it’s wise to anticipate
failures in data usage and pre-emptively determine how to effectively respond
in such situations.</span></span><br />
<span style="font-family: inherit;"><span style="background-color: white; line-height: 115%;"><br /></span></span>
<b style="text-align: center;"><i>Seven Best Practices for Data Usage</i></b><br />
<b style="text-align: center;"><i><br /></i></b>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; margin-left: 5.4pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.15in;" valign="top" width="590"><div class="MsoListParagraph" style="margin-left: 26.1pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;">1.<span style="font-size: 7pt;"> </span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Cambria, serif;">Customers
are clearly and consistently made aware of how, when and why data is
gathered.<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.15in;" valign="top" width="590"><div class="MsoListParagraph" style="margin-left: 26.1pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;">2.<span style="font-size: 7pt;"> </span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Cambria, serif;">You
publicly state why a customer is being targeted via digital and print
communications.<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.15in;" valign="top" width="590"><div class="MsoListParagraph" style="margin-left: 26.1pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;">3.<span style="font-size: 7pt;"> </span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Cambria, serif;">Your
company employs a data compliance department, either internally or
externally.<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.15in;" valign="top" width="590"><div class="MsoListParagraph" style="margin-left: 26.1pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;">4.<span style="font-size: 7pt;"> </span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Cambria, serif;">All
customer data is secured utilizing state-of-the-art technology.<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.15in;" valign="top" width="590"><div class="MsoListParagraph" style="margin-left: 26.1pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;">5.<span style="font-size: 7pt;"> </span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Cambria, serif;">You
provide opt-out opportunities for customers and prospects who do not wish to
share personal information.<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.15in;" valign="top" width="590"><div class="MsoListParagraph" style="margin-left: 26.1pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;">6.<span style="font-size: 7pt;"> </span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Cambria, serif;">You
regularly ask customers about their level of comfort regarding data use, via
surveys or feedback loops.<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.15in;" valign="top" width="590"><div class="MsoListParagraph" style="margin-left: 26.1pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;">7.<span style="font-size: 7pt;"> </span><!--[endif]--><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Cambria, serif;">Crisis
management processes are clearly communicated internally, prior to an actual
data breach.<o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
<br />
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<div style="text-align: left;">
<span style="font-family: inherit; font-size: xx-small; line-height: 115%;">Respect the Power of Data<i> appears in its
entirety in the current issue of Consolidated Graphics</i></span><span style="font-family: inherit; font-size: xx-small; line-height: 115%;">’ <i>emerge<sup>® </sup>magazine.</i></span></div>
</div>
Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0tag:blogger.com,1999:blog-6294836753787029458.post-59374474953720275402013-04-29T14:06:00.000-07:002013-04-30T06:31:22.317-07:00Exploring a New Age of Print at emerge 2013<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS9y4QN7Y4_M7VN2D1TC2eyXs7uE8K44ZiKwc9TMrN3usXfPbrF2eP6O6elsLCZjlnY_yIBrpCPwtGDtAtuu8ydfP56sQ0NpabGgcEJ5tP2SMngt-SLaT8A8uy9T7loUXNmtklhaWM6Es/s1600/Emerge2013+Banner.JPG" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS9y4QN7Y4_M7VN2D1TC2eyXs7uE8K44ZiKwc9TMrN3usXfPbrF2eP6O6elsLCZjlnY_yIBrpCPwtGDtAtuu8ydfP56sQ0NpabGgcEJ5tP2SMngt-SLaT8A8uy9T7loUXNmtklhaWM6Es/s400/Emerge2013+Banner.JPG" height="90" width="400" /></a><br />
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<br />
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
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Consolidated Graphics’ fifth annual emerge<span style="line-height: 18px;"> conference is upon us, and our team is putting the finishing touches on preparations to showcase the latest evolution of print and related technology at the MGM Grand in Las Vegas, beginning tomorrow night.</span><br />
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<span style="line-height: 18px;"><o:p></o:p></span></div>
<br />
<span style="line-height: 18px;"></span>
<span style="line-height: 18px;">
</span><span style="line-height: 18px;">Everytime we do emerge, we are awed by the level of quality, innovation and entrepreneurship demonstrated by the print industry. This year at emerge, nearly 1,000 guests will see a brand new “emerge experience” – our interactive exhibit of printing and marketing applications including packaging, grand format, digital, technology, direct mail and more.</span><br />
<br />
They will also experience the third annual Encore<span style="font-size: 13px; line-height: 18px;">®</span> Awards.
This year we received our most competitive set of entries yet, with more than
400 entries submitted across the nine competition categories. The conversations sparked amongst our judges during
their review of the entries was both intriguing and refreshing – clearly “paper,” and the ingenious use of substrates, is definitely back based on what we saw.</div>
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<o:p></o:p></div>
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<br /></div>
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And the attendees will be exposed to the innovative thoughts
of our keynote speakers, from Nike, MGM
Resorts International, Adobe, United Airlines and the creative experts at Leo
Burnett. We are also offering guests a selection
of 53 educational sessions, in topics ranging from marketing and creative to
print production and technology solutions.<o:p></o:p></div>
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<br /></div>
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As emerge 2013 took shape, it became clear to us that we’re
on the cusp of a new age of print. While technology continues to fill some of
print’s more traditional roles, there is an enhanced appreciation for this
medium that remains at the core of our company and industry. Print today is
being used to deliver the most important and meaningful of messages. Print
design has taken to new heights, paper substrates are becoming more tactile and
substantive, special attention is paid to color and ink, and formats are
virtually limitless.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Consolidated Graphics’ desire to innovate, create and lead
the print industry forward only continues to increase, and we’re looking
forward to sharing new developments and tackling new challenges that can be solved
when we gather <a href="http://www.blogger.com/blogger.g?blogID=6294836753787029458" name="_GoBack"></a>together as an industry at emerge! <o:p></o:p></div>
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<br /></div>
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<span style="font-size: x-small;"><i>Emerge
2013 is a private, invitation-only event being held at the MGM Grand in Las
Vegas, April 30 to May 2. For more information about emerge, go to </i><a href="http://www.cgx.com/emerge"><i>www.cgx.com/emerge</i></a>.</span><i><span style="font-size: 11.0pt; mso-bidi-font-family: Calibri; mso-bidi-font-size: 12.0pt;"><o:p></o:p></span></i></div>
Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0tag:blogger.com,1999:blog-6294836753787029458.post-24147653312941154382013-03-14T17:40:00.000-07:002013-03-14T17:40:35.041-07:00Is Your Company a Good Fit for Print Management?<strong><em>Contributor: Craig Condry, Vice President, Strategic Engagement, Consolidated Graphics</em></strong><br />
<strong><em><br /></em></strong>
Consolidated Graphics has an important message for any organization that prints literature or other materials (and who doesn't, really?). By streamlining internal processes and taking a holistic approach to print buying, significant efficiencies in print procurement can be achieved. The approach is called "print management," and it's changing the way companies purchase print and related technologies, resulting in savings up to 20 percent in some cases.<br />
<br />
But how do companies know if they are good candidates for print management? Nearly any company, regardless of size or market segment, can streamline and gain savings to some degree. However, successful candidates tend to share certain characteristics and needs. A starting point for any interested company may begin by taking the following yes/no quiz:<br />
<ol>
<li>Do you have a desire to centralize of strengthen the procurement function?</li>
<li>Are there multiple buying locations, departments or divisions?</li>
<li>Are you open to a strategic relationship versus transactional bidding?</li>
<li>Is there a need for national (or global) service?</li>
<li>Do you have senior executive sponsorship?</li>
<li>Is there a willingness to provide benchmark data?</li>
<li>Are you open to process and procedural changes?</li>
<li>Are you being charged to identify double-digit cost reductions across multiple commodities?</li>
<li>Do you want to get away from dozens or even hundreds of niche print providers in favor of a more strategic, single source relationship?</li>
</ol>
Companies that answer yes to two or more of these questions may be good candidates for print management. The only way to know for sure, is to proceed with a print assessment audit utilizing Six Sigma processes, which in short order will determine the current overall cost of ownership for print within the organization, including hidden costs that weigh down margin. In addition to printed products, it's important to focus on process during the assessment, including administration, obsolescence, packaging, freight, fulfillment, distribution and storage, to name a few. From that point, evaluation will continue with solutions ultimately proposed to streamline and create process and product improvements that deliver savings, from product design through supply chain, production and fulfillment.<br />
<br />
The results of a strategic print management partnership can come in various forms, including reductions and stabilizations of pricing based on historical data and purchase patterns, or earned rebates. Now, more than ever, is the time for companies to take a holistic approach to print procurement, and take a look at all areas within the print supply chain to save money and increase competitiveness.<br />
<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoS2xAJdVQWpDMIv5z4yTrydUSPHOdDJ7pp2ze3Lkfrx9J4NYNVkYK-hQBwpV8JERKOG4nksrrkhQIgMUeZl26wpkoxCa6efIiWOSgwrr7nvdiqCWYCKtiBxbS27dZ76wf8TF8pQOOmcQ/s1600/Craig+Condry_web.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Craig Condry, Consolidated Graphics" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoS2xAJdVQWpDMIv5z4yTrydUSPHOdDJ7pp2ze3Lkfrx9J4NYNVkYK-hQBwpV8JERKOG4nksrrkhQIgMUeZl26wpkoxCa6efIiWOSgwrr7nvdiqCWYCKtiBxbS27dZ76wf8TF8pQOOmcQ/s1600/Craig+Condry_web.jpg" title="" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px; text-align: center;">Craig Condry<br />
Vice President,<br />
Strategic Engagement,<br />
Consolidated Graphics</td></tr>
</tbody></table>
For more information about Print Management, contact Craig Condry at <a href="mailto:ccondry@pbmgraphics.com">ccondry@cgx.com</a>.Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com4tag:blogger.com,1999:blog-6294836753787029458.post-13114782493513745592013-02-22T14:07:00.001-08:002013-02-22T14:07:56.022-08:005 Tips for Effective Use of Consumer Data<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN32QHk3gJTlwvjN-8UKxaJlLPQ7QdAx6aSFi7iPOddrfrhuEzVDyM9o_f8p7CtXbkALGhUzY_UvULZACojjThkG0BCmUIf-Az25MN9c8HQQYXayNRC_7aPH7NMelkzOySyOWmvgo7XjI/s1600/consumer-data.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN32QHk3gJTlwvjN-8UKxaJlLPQ7QdAx6aSFi7iPOddrfrhuEzVDyM9o_f8p7CtXbkALGhUzY_UvULZACojjThkG0BCmUIf-Az25MN9c8HQQYXayNRC_7aPH7NMelkzOySyOWmvgo7XjI/s1600/consumer-data.jpg" height="295" width="400" /></a></div>
<div class="MsoNormal">
Big Data is the latest marketing buzz word. Never before have marketers had so much
access to information, often requiring no more effort than the click of a button.</div>
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Gender, location, salary, and family size are now considered
the low-hanging fruit in the data world. As the result of social media platforms, the
real data gems now include details like food allergies, hobbies, shopping
preferences, and buying patterns. Marketers today have the ability to build out
a 360-degree<b> </b>view of their target market,
from broad segments down to specific individuals. All of this data helps to
shape campaigns that lead to desired responses.</div>
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<br /></div>
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Here are five tips for effectively using – and proactively managing
– consumer data:</div>
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<i style="text-indent: -0.25in;"><br /></i></div>
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<i style="text-indent: -0.25in;"><b>1. Leave
your biases behind.</b> </i><span style="text-indent: -0.25in;">Data is often used internally to protect pet projects
or support preferred outcomes. It’s important to free yourself from desired
results and execute a neutral assessment of the facts.</span></div>
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<br /></div>
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<i><b>2. Data cleansing should be an ongoing process.</b></i> Organizations often execute time-sensitive, solitary efforts to purify their databases leading to inaccurate information that impacts results. Make data collection and revision a continuous effort.<br /><i style="text-indent: -0.25in;"><br /></i></div>
<div class="MsoNormal">
<i style="text-indent: -0.25in;"><b>3. Cross-check
your data.</b></i><span style="text-indent: -0.25in;"> There are a variety of databases that provide similar
information. By combining several of these sources, inconsistencies can be
easily identified for a cleaner result.</span><br /><i><br /></i><i style="text-indent: -0.25in;"><b>4. Make
data collection and analysis a C-level focus.</b> </i><span style="text-indent: -0.25in;">All too often, data
collection and assessment reside at the lowest levels of an organization. The
importance of high-quality data must be communicated by top executives.</span><br /><i><br /></i><i style="text-indent: -0.25in;"><b>5. Don’t
ignore the human factor.</b></i><span style="text-indent: -0.25in;"> By its very nature, consumer data is in a constant
state of flux. It’s important to take time to contemplate the information
within the context of your business. What makes sense on paper may not make
sense in reality.</span><br /> </div>
<div class="MsoNormal">
<span style="font-size: x-small;">5 Tips for Effective Use of Consumer Data<i> previously appeared
in Consolidated Graphics</i>’<i>emerge<sup>®
</sup>magazine. To view emerge magazine online and to subscribe,
click<span class="apple-converted-space"> </span></i><a href="http://cgx.com/emerge/Emerge-Magazine-540.html"><i>here</i></a></span><i><span style="font-size: x-small;">.<o:p></o:p></span></i></div>
Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com6tag:blogger.com,1999:blog-6294836753787029458.post-35348480204507456012013-02-04T12:28:00.001-08:002013-02-04T12:28:59.035-08:00Creating Presence…With Coatings<br />
Coatings applied to printed material are not exactly new. They've existed for decades, used for such practical purposes as protecting ink from
the effects of sun exposure and shielding paper from moisture or mildew. More
recently, coatings gained favor for enhancing the look of printed surfaces,
with “spot” applications used to highlight certain graphic shapes or colors
incorporated into print design.<br />
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<o:p></o:p></div>
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<br /></div>
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Today, innovations in specialty coatings have been developed
featuring an ultra violet (UV) process for achieving even more striking effects
on printed material. UV enables quick drying during production and more
flexible applications of coatings on substrates, adding to real and perceived
depth, dimensionality and texture. Printers are pushing the envelope by
combining coating effects and providing turnkey production services to efficiently
increase the “shelf appeal” of printed products, especially for packaging
applications at retail. But uses extend into other applications as well.<o:p></o:p></div>
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“We’re seeing a rising interest in applications beyond packaging,”
says Brad Haralson, President of Printing Inc. in Wichita, KS. “A large
national department store came to us with a need to differentiate holiday gift
card holders, and our solution was a glitter UV design accent which
dramatically changed the look and feel of the product for consumers – which is
what the client wanted for their critical holiday selling season.”<o:p></o:p></div>
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<br /></div>
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Other factors are contributing to increase interest in coatings. Matte
and raised UV coatings can be used as an alternative to physical embossing, for
example, because in some instances it can be more cost-effective in some
instances and provide customers with a smooth back side of the sheet. In addition, there are now highly reflective coatings
that can be overprinted to make virtually any color look metallic – a recyclable
alternative to foil stamping.<o:p></o:p></div>
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<br /></div>
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Say Haralson: “Anything we can do to maximize the visual impact of
a printed piece and make it interactive increases its perceived value – and gives
the recipient a reason to hold onto it longer.”<o:p></o:p></div>
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<br /></div>
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<b><i>Coating Options that Create Presence:</i></b><o:p></o:p></div>
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<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<b><span style="font-size: 11pt;">Glitter UV</span></b><span class="apple-converted-space"><span style="font-size: 11pt;"> </span></span><span style="font-size: 11pt;">– Metallic flakes of glitter can
be used in combination with matte or gloss UV coatings (see below). It
allows designers to create unique specialized effects in a variety of shapes,
colors and dimensions.<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<b><span style="font-size: 11pt;">“Heavy Metal”</span></b><span style="font-size: 11pt;"> – Not actually metal at all, but
can be used to create an ultra metallic look with more reflectivity than a
metallic PMS. A recyclable alternative
to foil stamping that can be overprinted.<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<b><span style="font-size: 11pt;">Pearlescent</span></b><span style="font-size: 11pt;"> – Popular in the creation of luster effects, enabling
new and unique color effects for automotive, industrial, cosmetic,
pharmaceutical and other applications.<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<b><span style="font-size: 11pt;">Dry-Erase UV</span></b><span style="font-size: 11pt;"> – High gloss coating that creates a writable and
dry-erase surface on many commonly used substrates, for presentation boards,
games, calendars or schedule boards. <o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<b><span style="font-size: 11pt;">Cast and Cure</span></b><span style="font-size: 11pt;"> – Enhances the brilliance of
printed surfaces by embossing UV coating with a holographic film, and retaining
the holographic impression within the coating. A recyclable alternative to holographic
Mylar.<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<b><span style="font-size: 11pt;">Raised matte UV</span></b><span class="apple-converted-space"><span style="font-size: 11pt;"> </span></span><span style="font-size: 11pt;">–<span class="apple-converted-space"> </span></span><span style="background: white; color: #272727; font-size: 11.0pt; mso-ascii-font-family: Cambria; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Cambria; mso-hansi-theme-font: major-latin;">The matte UV
coating is slightly raised, so it can be physically felt and seen when held
at an angle to the light. When added to full color printed material, spot use
adds drama and makes a piece stand out.<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<b><span style="font-size: 11pt;">Raised gloss UV</span></b><span class="apple-converted-space"><span style="font-size: 11pt;"> </span></span><span style="font-size: 11pt;">– Same application as matte UV,
but with a gloss application that adds a noticeable richness and luxurious
effect.<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
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<br /></div>
<div class="MsoNormal">
<span style="font-size: 11pt;">Creating
Presence...With Coatings<i> previously appeared in Consolidated Graphics</i></span><span style="font-size: 11pt;">’</span><i><span style="font-size: 11pt;">emerge</span><sup><span style="font-size: xx-small;">®</span> </sup><span style="font-size: 11pt;">magazine. To view
emerge magazine online and to subscribe, click</span><span class="apple-converted-space" style="font-size: 11pt;"> </span><a href="http://cgx.com/emerge/Emerge-Magazine-540.html" style="font-size: 11pt;" target="_blank">here</a><span style="font-size: 11pt;">.<o:p></o:p></span></i></div>
Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0tag:blogger.com,1999:blog-6294836753787029458.post-19187135717964710002013-01-03T10:49:00.000-08:002013-01-03T10:49:16.044-08:00And Then There Was White<br />
<div class="MsoNormal">
<span style="font-family: inherit;">For years, the color “white” in
printed materials was primarily handled by designers: when something needed to
be white, it was designed with an absence of color and printed on white
substrate. But advances in technology have led to a new generation of white ink
which is being successfully applied to dark substrates, often with stunning effects.</span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: minor-latin;">White
ink isn’t exactly new. However, the traditional white inks used in offset
printing have been too translucent to get a true, bright, solid white without
several passes through the press, which posed a challenge to maintain image registration
during production. With the emergence of digital printing, providers have
responded with all-new white inks specifically designed with the operating
characteristics of digital presses in mind.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><span style="mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: minor-latin;">HP, for example, formulated
ElectroInk White specifically for its Indigo line of digital presses.
(Consolidated Graphics maintains the world’s largest installation of HP Indigo
presses.) </span><span style="background: white; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">ElectroInk White</span><span style="mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: minor-latin;"> </span><span style="mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">was developed
to print as a true white on colored paper and <span style="background: white;">can
be used as a primary color, as a base upon which to layer other colors, or to
make colors pop off of rich-colored papers. <o:p></o:p></span></span></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><span style="background: white; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">W</span><span style="mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Helvetica; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: minor-latin;">hite ink is now being used in a wide variety of commercial applications including invitations, direct mail, photo greeting
cards, labels and business cards, among others. It’s also being used for
packaging applications such as POS displays and storefront signage. </span><span style="mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The ability to effectively print white
presents designers and marketers with a wider range of creative possibilities
on colored and metalized papers, and transparent substrates.</span> </span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
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<span style="font-family: inherit;"><b><span style="font-size: 11pt;">Use White Ink as…</span></b><span style="font-size: 11pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<span style="font-family: inherit; font-size: 11pt;">A spot color<o:p></o:p></span></div>
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</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<span style="font-family: inherit; font-size: 11pt;">A highlight on an existing design<o:p></o:p></span></div>
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<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<span style="font-family: inherit; font-size: 11pt;">A cool effect by adding on top of
white paper or clear substrate<o:p></o:p></span></div>
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<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<span style="font-family: inherit; font-size: 11pt;">An undercoat on dark substrates and
non-white surfaces<o:p></o:p></span></div>
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<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<span style="font-family: inherit;"><span style="font-size: 11pt;">An overprint on see-through substrates
to achieve full color saturation</span><span style="font-size: 11pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<span style="font-family: inherit; font-size: 11pt;">A diffusion layer on clear substrates while reverse-printing the
back side<o:p></o:p></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0in 5.4pt 0in 5.4pt; width: 6.65in;" valign="top" width="638"><div class="MsoNormal">
<span style="font-family: inherit;"><span style="font-size: 11pt;">A combination of any of the above</span><span style="font-size: 11pt;"><o:p></o:p></span></span></div>
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<div class="MsoNormal">
<br />
<span style="font-family: inherit;"><i>And Then There Was White</i></span><span style="font-family: inherit;"><i> also appears in the current issue of Consolidated Graphics</i>’<i> emerge magazine. To view emerge magazine online and to subscribe, click <a href="http://cgx.com/emerge/Emerge-Magazine-540.html" target="_blank">here</a>.</i></span></div>
Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com2tag:blogger.com,1999:blog-6294836753787029458.post-68760715777668677302012-12-20T07:54:00.000-08:002012-12-20T07:54:12.753-08:005 Ways to Lower Expenses and Create Value for Direct Mail Campaigns<b><i><span style="font-family: inherit;">Contributor: Scott
Kravitz, Sales and Marketing, Mount Vernon Printing</span></i></b><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="background: white; color: #333333; font-family: inherit; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="background: white; color: #333333; font-family: inherit; font-size: 12.0pt; line-height: 115%;">Over
the last 25 years, the cost to mail a one-ounce letter has doubled, jumping
from 22 cents to 44 cents per ounce. With
additional increases pending and higher energy costs on the horizon, we can
only expect this trend to continue.</span><br />
<span style="font-family: inherit;"><span style="background-color: white; color: #333333; font-size: 12pt; line-height: 115%;"><br /></span>
<span style="background-color: white; color: #333333; font-size: 12pt; line-height: 115%;">What
does this mean for direct mail marketers? Primarily, that rising postage costs will be a
major factor dictating how we communicate with customers and prospects. Lucky
for us, innovative solutions and cost-effective alternatives are countering
those rate hikes and keeping the overall cost of direct mail in line with
marketing budgets.</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="background: white; color: #333333; font-family: inherit; font-size: 12.0pt; line-height: 115%;">It’s important
to recognize the overall goal of direct mail: to entice recipients to respond to a call for
action. With that in mind, here are five
ways to lower expenses and create increased value for direct mail campaigns:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><b><i><span style="font-size: 12.0pt; line-height: 115%;">1. Select products and packaging
that can be mailed as an automated flat.</span></i></b><i><span style="font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></i></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: 12.0pt; line-height: 115%;"><span style="font-family: inherit;">This means that the U.S. Postal
Service can automate the processing of these products, significantly reducing
the postal rate per unit. There are a
couple of ways to do this. The first is
by selecting mailable, durable products that easily fit into traditional flat
mailers and can withstand the wear and tear endured in the shipping process,
including items such as USB drives, T-shirts or tote bags. The second option is to choose packaging
innovations such as the CGX Flex Mailer®, which enables dimensional products to
ship as automated flats.</span><o:p></o:p></span><br />
<span style="font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicG5HOEhOsOQn4tAngWhG1BXXWfBY8RtkZTjoZ4MvROzaW19hJGz4_9J1mu7b396akhWdugHkejO6BNeHwBDdibcbcrzz3CX-MVrO19r1j_Obcev1bFGQ3G3g6mICY0akYekMwbc0-8Jo/s1600/Flex+Mailer.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicG5HOEhOsOQn4tAngWhG1BXXWfBY8RtkZTjoZ4MvROzaW19hJGz4_9J1mu7b396akhWdugHkejO6BNeHwBDdibcbcrzz3CX-MVrO19r1j_Obcev1bFGQ3G3g6mICY0akYekMwbc0-8Jo/s1600/Flex+Mailer.JPG" height="265" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div style="text-align: left;">
The CGX Flex Mailer allows dimensional products to ship as</div>
<div style="text-align: left;">
automated flats, to achieve postage savings.</div>
</td></tr>
</tbody></table>
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><b><i><span style="font-size: 12.0pt; line-height: 115%;">2. Manage package tracking
internally.</span></i></b><i><span style="font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></i></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit; font-size: 12.0pt; line-height: 115%;">While UPS, FedEx and USPS premium
delivery options trace the movement of specific packages throughout transit,
the Posta Service’s Intelligent Mail® barcode (also known as IMB) can be
printed directly onto packaging, enabling customers to manage the process
themselves. Thanks to modern technology,
what once required expensive infrastructures can now be executed at a much
lower cost through your fulfillment provider.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit; font-size: 12.0pt; line-height: 115%;"> <b><i>3. Watch your weight.</i></b><i><o:p></o:p></i></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit; font-size: 12.0pt; line-height: 115%;">Apply those New Year’s resolutions to
your promotional products’ packaging and watch the savings add up. One of the easiest ways to keep expenses down
is to reduce the overall weight of your package. Next time you’re selecting products and direct
mail content, keep the overall weight in mind. By reducing the weight of your
mail by just one ounce, approximately the equivalent to the weight of 10
pennies, you can save 17 cents per mailing. Multiply this by 10,000 mailings and you’ve
just saved $1,700.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><b><i><span style="font-size: 12.0pt; line-height: 115%;">4. Be flexible in terms of
materials and production of packaging.</span></i></b><i><span style="font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></i></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit; font-size: 12.0pt; line-height: 115%;">Before you choose the packaging for
your next direct mail campaign, ask your provider if there is excess capacity
in a specific line of products, or if they’re trying to get rid of a certain
paper stock. Simple changes that don’t impact
the end result you’re looking for can have a major effect on your ROI.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><b><i><span style="font-size: 12.0pt; line-height: 115%;">5. Personalize your mail.</span></i></b><i><span style="font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></i></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit; font-size: 12.0pt; line-height: 115%;">Study after study shows that
recipients are more likely to open relevant personalized mail. Customize your packaging
in a way that targets individual consumers or prospects. While it may be more expensive on the front
end, you might be surprised at the increase in response rates. This means you can send fewer mailings out for
the same results.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><i>Mount Vernon Printing is a Consolidated
Graphics, Inc. company in Laurel, MD. For more information about Mount Vernon
Printing, visit </i><a href="http://www.mvprint.com/"><i>www.mvprint.com</i></a><i>.
Contact Scott Kravitz at </i><a href="mailto:skravitz@mvprint.com"><i>skravitz@mvprint.com</i></a></span><i><span style="font-family: inherit;">.</span><o:p></o:p></i></div>
Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com8tag:blogger.com,1999:blog-6294836753787029458.post-53539880819753867702012-12-13T10:36:00.002-08:002012-12-19T15:51:45.415-08:00Maximum Security: keeping your data safe and secure<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8WCCuZ2gUDIJRHYq2EFWuHQOt_9SBfjRXa5pFD5R1YhhwRgfo3h5uHL_NUdh5aaL61lmc827BsPf9yYc56rWRG01WbrHafIzeTDMut1-P0IcWhTsOI-EvwtHihKekqt7O_L_BVPKwbv0/s1600/SOC2.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8WCCuZ2gUDIJRHYq2EFWuHQOt_9SBfjRXa5pFD5R1YhhwRgfo3h5uHL_NUdh5aaL61lmc827BsPf9yYc56rWRG01WbrHafIzeTDMut1-P0IcWhTsOI-EvwtHihKekqt7O_L_BVPKwbv0/s200/SOC2.png" height="182" width="200" /></a></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Maximum Graphics, a Consolidated Graphics company based in
Minnesota, recently achieved SOC 2 compliance, assuring our customers that
their data is safe and protected to the highest degree possible. Previously Maximum underwent SAS 70 compliance, and Its replacement, SOC 2, is part of
the American Institute of Certified Public Accountants(AICPA) Service
Organization Control (SOC) reporting platform. While that may sound like a
mouthful, the premise is simple: SOC 2-compliant companies ensure a heightened
level of credibility for data management technology and cloud computing-related
systems.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">SOC 2 utilizes five “Trust Services Principles,” including:<o:p></o:p></span></div>
<ul type="disc">
<li class="MsoNormal"><span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Security:
appropriate measures are taken to protect against unauthorized access<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Availability:
everything is up and running as promised<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Processing
Integrity: authorized processes are completed in a timely (and accurate)
manner<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Confidentiality:
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<li class="MsoNormal"><span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Privacy:
personal data is treated as outlined in the company’s privacy notice and as
mandated by the AICPA and the Canadian Institute of Chartered Accountants.<o:p></o:p></span></li>
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<span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">SOC 2 compliance isn’t actually a certification; it’s an audit
that provides complete validation of a company’s security measures, including
operational, administrative and technology aspects. The company’s physical buildings
and all of its resources, down to each individuals’ laptop, must be inspected
to ensure the highest level of security possible. <o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Maximum is constantly
upgrading its facility to maintain (and exceed) the requirements needed to
uphold its SOC 2 compliance. “It’s an ongoing process that is a top priority
here at Maximum Graphics, one that we focus on each and every week,” says Rob
Nawfel, President of Maximum Graphics.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">While Consolidated Graphics has always taken the extra step
to ensure data security for its customers, even the Federal government is
beginning to take note as it cracks down on oversight, specifically within
industries, such as healthcare and finance, which deal with large amounts of
highly sensitive data.<o:p></o:p></span></div>
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<i><span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">For more information on Maximum
Graphics and SOC 2 compliance, please email </span></i><a href="mailto:info@maxgraphics.com"><i><span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">info@maxgraphics.com</span></i></a><i><span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">.<o:p></o:p></span></i></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br />
###<o:p></o:p></span></div>
<!--EndFragment-->Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com1tag:blogger.com,1999:blog-6294836753787029458.post-25776473851714607072012-11-14T09:53:00.000-08:002012-12-19T15:52:29.778-08:00The Benefit of Being a CGX Sales Rep?<!--[if gte mso 9]><xml>
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<span style="font-family: Calibri;">Greg Ferraro recently joined
the Consolidated Graphics team after a 10-year career in large format printing.
Here Greg shares his experiences as a Consolidated Graphics sales
representative at Tursack, Inc., a CGX company in Morgantown, PA. </span></div>
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<br /></div>
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<b><span style="font-family: Calibri;">What attracted you to
Consolidated Graphics?</span></b><span style="font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-family: Calibri;">I was working for a local
company when I was first introduced to Consolidated Graphics, and I was
intrigued by the company's culture and broad product and service offering. It
was appealing to think about being able to offer so much more than just large
format graphics, but also going to a company that was committed to staying at
the cutting edge of large and grand format printing, which was an area of the
business that I was most familiar with.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: Calibri;">What is the biggest
benefit to you as a sales rep at a Consolidated Graphics company?</span></b><span style="font-family: Calibri;"> <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri;">Definitely the diversity
of everything that Consolidated Graphics offers. I have the local culture of
Tursack and a name that is well known in its niche, but also the ability to
offer virtually any print and technology service to my clients through a very
sophisticated global platform. It opens up so many opportunities, and allows me
to constantly bring something new to the table.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: Calibri;">How do you benefit from
the company’s geographic footprint and broad capability offering?</span></b><span style="font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri;">Working here has been a
great education for me on so many other aspects of this industry. Even after
being in the business for 10 years, there are so many things for me to learn
through Consolidated Graphics that will help me expand my skill set and better
serve my customers.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: Calibri;">Can you describe a
typical day as a sales rep?</span></b><span style="font-family: Calibri;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri;">About 80% of my day is
spent making sales calls and looking for new avenues to pursue. I use this time
to introduce new products and services to existing clients, as well as meeting
prospects that we can begin relationships with. Approximately 15% of my day is
dedicated to following up on current projects, ensuring that the customer is
fully satisfied with their deliverable and learning how we can make them even
happier going forward. And the remaining 5% of my day is spent internally,
making sure that orders are completed on time and delivered as planned.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="font-family: Calibri;">What is the most
rewarding part of your job?</span></b><span style="font-family: Calibri;"><o:p></o:p></span></div>
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<span style="font-family: Calibri;">Ultimately, it's about
giving the customer what they want, and it's nice to be a part of an
organization that believes in service and in providing top quality. If the
customer is happy, I know I've done my job well.<o:p></o:p></span></div>
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<span style="font-family: Calibri;"><i>To find
out about sales and other career opportunities at Consolidated Graphics, go to:
</i><a href="http://www.cgx.com/Careers/Overview-36.html" target="_blank">www.cgx.com/careers</a>. </span><i><span style="font-family: Calibri;">Visit Tursack, Inc. at
</span></i><i><span style="font-family: Calibri;"><a href="http://cgx.com/About-CGX/Company-Locations/Tursack-Inc--73C107.html?LayoutID=16">www.tursack.com/</a></span></i><i><span style="font-family: Calibri;">.</span></i></div>
<!--EndFragment-->Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0tag:blogger.com,1999:blog-6294836753787029458.post-37871663517381959412012-10-24T12:02:00.000-07:002012-10-25T12:07:45.567-07:00Print Management Q&A<strong>How Print Management Can Save Companies Money, and Dramatically Improve Results </strong><br />
<br />
Our Print Management team at Consolidated Graphics, Inc. has been evangelizing businesses coast to coast, about the savings that can be gained through managed print services. We recently caught up with Craig Condry, the Vice President of National Accounts and Implementation at Consolidated Graphics, from his office in Durham, NC, who shared some insights into our Print Management strategy and what companies need to know about it:<br />
<br />
<strong>Q: Craig, can we start by giving Consolidated Graphics’ definition of “Print Management?” It seems like a fairly broad term.</strong><br />
A: Yes, the term is frequently used broadly by some companies to cover a variety of print services. But for Consolidated Graphics, Print Management is a holistic process that measures, monitors and manages someone’s printing business. To do this correctly, you need to understand the “print supply chain” and “life cycle of print.” These include creation, packaging, freight, logistics, storage and fulfillment. To be effective, Print Management requires an understanding of how printed pieces are used, and even sometimes how they are mailed and returned. It normally includes a bid tool, multi-year contracts, guaranteed cost savings, vendor consolidation, and on-site or off-site support.<br />
<br />
<strong>Q: We’ve also heard the term “Business Process Outsourcing.” Is this synonymous with Print Management, or…?</strong><br />
A: Business Process Outsourcing is most commonly referred to simply as BPO. BPO is a subset of outsourcing that involves the contracting-out of the operations and responsibilities of specific business functions by a company. In the print world, this function is usually procurement or purchasing. BPO that is contracted outside a company's country is called off-shore outsourcing, and BPO that is contracted to a company's neighboring or nearby country is called near-shore outsourcing. BPO is an element of Print Management, and in simplest terms is a fee based service that removes the burden of managing the print supply chain for a company, allowing it to focus on its core competencies. <br />
<br />
<strong>Q: Why are companies pursuing Print Management today?</strong><br />
A: With fluctuations in the world economy, companies are looking to increase shareholder value and decrease their expenses at the bottom line. As local and global competition continues to accelerate, business models will be challenged and changed. Print Management is a straightforward and logical step companies can take to reduce cost, increase efficiencies and create value. Companies today are looking to leverage spend, reduce their supplier base and document double digit cost savings. Print Management helps them achieve that.<br />
<br />
<strong>Q: What kind of company is a good candidate for Print Management? What are the criteria?</strong><br />
A: Print Management clients are diverse, and cross over just about every vertical market. However, we’ve seen that successful candidates share a desire to centralize or strengthen procurement, usually because they have multiples of operational locations, departments, brands or divisions. Given this, they are often looking for national or international solutions – and they want documented cost savings. Another key criteria for client success in Print Management is a willingness to provide benchmark data, which enables us to really identify and quantify savings in dollars.<br />
<br />
<strong>Q: What are CGX’s capabilities in this area?</strong><br />
A: Consolidated Graphics is unique in the printing world, in that our business model is based on acquiring companies and as a result we have 70 companies operating in 26 states, Toronto, Prague and Gero, Japan. Because of this far-reaching footprint, we’ve long been able to provide single-source solutions for clients, serving them locally and delivering goods and service in their desired market area. We became Print Management experts essentially out of necessity and practice, and we have a proven process using lean Six SIGMA fundamentals to produce guaranteed results based on the specific situations of each client. We are flexible, offering Print Management and BPO services, utilize a state of the art bid tool and – importantly – we are asset light and asset heavy. By this, I mean we can utilize our CGX companies or utilize strategic outsourced suppliers to meet the objectives of the client.<br />
<br />
<strong>Q: What can a client expect from Print Management, in terms of results?</strong><br />
A: Cost savings, most obviously. The results of a strategic Print Management partnership can vary, including reductions and stabilizations of pricing based on historical data and purchase patterns or earned rebates. Value engineering through redesigns of collateral, shifting from digital to offset (or vice versa), evaluating paper selections and more can reduce spend while having little impact on overall deliverables. Six SIGMA processes can lead to process improvements and structural changes that can positively impact not only print spend, but also lead to better utilization of employees and internal resources.<br />
<br />
<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoS2xAJdVQWpDMIv5z4yTrydUSPHOdDJ7pp2ze3Lkfrx9J4NYNVkYK-hQBwpV8JERKOG4nksrrkhQIgMUeZl26wpkoxCa6efIiWOSgwrr7nvdiqCWYCKtiBxbS27dZ76wf8TF8pQOOmcQ/s1600/Craig+Condry_web.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Craig Condry, Consolidated Graphics" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoS2xAJdVQWpDMIv5z4yTrydUSPHOdDJ7pp2ze3Lkfrx9J4NYNVkYK-hQBwpV8JERKOG4nksrrkhQIgMUeZl26wpkoxCa6efIiWOSgwrr7nvdiqCWYCKtiBxbS27dZ76wf8TF8pQOOmcQ/s1600/Craig+Condry_web.jpg" title="" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Craig Condry<br />
Vice President, <br />
National Accounts <br />
and Implementation, <br />
Consolidated Graphics</td></tr>
</tbody></table>
For more information about Print Management, contact Craig Condry at <a href="mailto:ccondry@pbmgraphics.com">ccondry@pbmgraphics.com</a>.Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com5tag:blogger.com,1999:blog-6294836753787029458.post-33475248410993145292012-10-03T08:13:00.000-07:002012-10-03T08:16:15.576-07:00Web2Print: Empowering Organizations to Accomplish More, with Less<b><i>Contributor: Doug Stemet, Manager, Technology Sales Support, TSSG<sup>TM</sup></i></b><br />
<br />
Web2Print can be the answer for companies grappling with an environment that demands higher productivity, to be accomplished with fewer resources. As a result, marketers in organizations across diverse market segments are stretching their staffs and budgets to meet their business goals. Web2Print provides tools that can help Marketing departments and just about every part of a company.<br />
<br />
For Marketing, Web2Print provides relief for recurring production needs. By creating templates for collateral and sales materials and putting them in a Web2Print solution, Marketing departments can “design once” and allow approved field staff to customize content while maintaining corporate branding standards. This frees marketers up to spend more time on strategy, messaging and pure creative, rather than recreating multitudes of pieces on-demand.<br />
<br />
Procurement saves two-fold. The biggest savings comes from reduced obsolescence. By utilizing Web2Print, only the quantity required is actually produced. Tracking and reporting tools also enable procurement managers to analyze usage and plan the right quantities for large runs, and determine which pieces should be printed on-demand. Whether driven by time-sensitive content or overall usage trends, obsolescence is minimized with Web2Print.<br />
<br />
Legal and Compliance departments have been hugely impacted by a changing and increasingly complex regulatory environment. Having the right documents available for field staff, containing the most up-to-date information, is critical in almost every industry. Web2Print allows for only the most current and approved material to be available in the field and printed on-demand, eliminating the risk of stockpiled, obsolete materials.<br />
<br />
And, finally, Sales may benefit more than any other department from Web2Print. It’s pretty well established that the more relevant the content, the more effective the sale. Web2Print, with rich content customization tools, allows for field staff to make each collateral piece relevant to their immediate and specific need. Whether for a brochure for a particular client or market, or a personalized data-driven mailer, Web2Print enables content customization to increase sales effectiveness.<br />
<br />
The impact of Web2Print is real. Used effectively, it can touch and benefit every department in an organization.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtCC-V9PjO6NI9JfEWdr53nfZO4xnpZzDdyNwSiX07O4wgu2aRDbc79TnUBVzaYNmxcG7u9Ob27ZhVuzy6AVW8BP3FdRWah5GE7En5Iq0rvNZ4WByNAkR9LMfmvZSrGO4mC2LIVNL_Qvk/s1600/DougStemet_px100.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtCC-V9PjO6NI9JfEWdr53nfZO4xnpZzDdyNwSiX07O4wgu2aRDbc79TnUBVzaYNmxcG7u9Ob27ZhVuzy6AVW8BP3FdRWah5GE7En5Iq0rvNZ4WByNAkR9LMfmvZSrGO4mC2LIVNL_Qvk/s1600/DougStemet_px100.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Doug Stemet<br />
Manager, Technology <br />
Sales Support, TSSG</td></tr>
</tbody></table>
Consolidated Graphics, Inc. offers a Web2Print solution named Streamline. For more information about Streamline, go to <a href="http://www.cgx.com/Our-Services/WorkSmart-Suite/Streamline-77.html">http://www.cgx.com/Our-Services/WorkSmart-Suite/Streamline-77.html</a>. Contact Doug Stemet at <a href="mailto:dstemet@tssg-cgx.com">dstemet@tssg-cgx.com</a>.<br />
<div>
<br /></div>
Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com1tag:blogger.com,1999:blog-6294836753787029458.post-24858814801048326712012-09-24T06:59:00.000-07:002012-09-24T06:59:17.305-07:00Making an Impact in Nothing Flat: The Kodak Prosper 5000XL<strong><em>Contributor: Katie Kriemelmeyer, President, AGS</em></strong><br />
<br />
One of the investments Consolidated Graphics made this past year was the purchase of a Kodak Prosper 5000XL digital inkjet web press, which was installed at AGS’ print facility in Maryland. Among many benefits, this cutting edge digital printing technology delivers high-quality color and runs at speeds in excess of 650 feet per minute.<br />
<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIaakSeyTWzFcbGi0pyyOol8Bj7q3phhHNXXsF3HtmBPrGfF2aagLML_UPeR0MA3RmjsLvcut4B4aLhERNNK5RAoooM4gK4cg6qshzre2AyF_xOgTMnWQ8scmKXGIDmkI9Y_fDrfKa4q4/s1600/prosper_2.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIaakSeyTWzFcbGi0pyyOol8Bj7q3phhHNXXsF3HtmBPrGfF2aagLML_UPeR0MA3RmjsLvcut4B4aLhERNNK5RAoooM4gK4cg6qshzre2AyF_xOgTMnWQ8scmKXGIDmkI9Y_fDrfKa4q4/s400/prosper_2.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Kodak Prosper 5000XL</td></tr>
</tbody></table>
<strong>What does this mean?</strong><br />
<br />
With the Prosper, we finally have a way to achieve 4 color digital printing more cost-effectively for runs of up to several thousand impressions (think 25,000 to 1,000,000,000). We have customers printing books in color that they used to do in black and white – only now, with the Prosper, we’re making a better product while keeping the unit rates affordable.<br />
<br />
<strong>Why should you care?</strong><br />
<br />
This speed really matters if you are trying to get millions of pages produced in an extremely short time frame (less than a day). The best part? The Prosper 5000XL can even do this in variable color. To date we’ve had enormous success with taking data to pages on matte and dull coated stocks, and getting it out the door (gloss coming soon).<br />
<br />
<strong>So, what’s the big deal?</strong><br />
<br />
The Prosper gives us the ability to do true 1:1 digital printing at near offset rates for products such as booklets and catalogs customized for the recipient. We are also doing this for healthcare benefit confirmation statements, coupon mailers, association member mailings and invoices. Most of the time, the pieces go out the door within 24 hours of receiving the data. <br />
<br />
<a href="http://www.youtube.com/watch?v=DHenktoEbvM&feature=plcp" target="_blank">Watch a video of how it all works now</a>!<br />
<div style="text-align: left;">
</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmBq-TQqNB0mFQdNhNQ8zdTMA8CvlqR5X5L_mOtywcnUqR5mp2NrG_0_TetsllnBSAMsMVus0huPzVPL9Vby2xHvpaNvBIa5jhiQFks3G3OIsHfhQDp87pIbTft-oPEMdrJcDRUQsf7mk/s1600/Katie-Kriemelmeyer-100x100.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmBq-TQqNB0mFQdNhNQ8zdTMA8CvlqR5X5L_mOtywcnUqR5mp2NrG_0_TetsllnBSAMsMVus0huPzVPL9Vby2xHvpaNvBIa5jhiQFks3G3OIsHfhQDp87pIbTft-oPEMdrJcDRUQsf7mk/s1600/Katie-Kriemelmeyer-100x100.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Katie Kriemelmeyer<br />President, AGS</td></tr>
</tbody></table>
<em>AGS is a Consolidated Graphics, Inc. company in White Plains, MD. For more about AGS, visit </em><a href="http://www.ags.com/"><em>www.ags.com</em></a><em>. Contact Katie Kriemelmeyer at </em><a href="mailto:katiek@ags.com"><em>katiek@ags.com</em></a><em>.</em><br />
<br />Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0Maryland, USA39.0457549 -76.641271237.4674879 -79.1681267 40.624021899999995 -74.114415700000009tag:blogger.com,1999:blog-6294836753787029458.post-81328523267776946872012-09-13T09:33:00.003-07:002012-09-13T09:48:45.929-07:00Bright Lights Ahead: Consolidated Graphics Talks Strategy<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5I0i5D7MLOoMILZUU2XmB-CrrQYT09_JwgqXQQavV_LxAdoKcyW01gOeW9viCOZVy2MevZq3KYVUdY7pkjocWd9pAZ769pguzA2ahhpJZyMjPPeG9ANhxwT4BRoaGPJYofqQGdbum_p8/s1600/Screen+shot+2012-09-13+at+9.25.16+AM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5I0i5D7MLOoMILZUU2XmB-CrrQYT09_JwgqXQQavV_LxAdoKcyW01gOeW9viCOZVy2MevZq3KYVUdY7pkjocWd9pAZ769pguzA2ahhpJZyMjPPeG9ANhxwT4BRoaGPJYofqQGdbum_p8/s400/Screen+shot+2012-09-13+at+9.25.16+AM.png" width="400" /></a><span style="font-size: 10pt;">Hundreds of
board members, bankers, executives, lawyers, recruiters, and investors recently
gathered in San Antonio to celebrate another year under the purposeful
direction of Consolidated Graphics CEO and Chairman, Joe Davis. Davis, along
with </span><span style="background-color: white; color: #46484b; font-size: 10pt;">Executive
Vice President, Chief Financial and Accounting Officer and Secretary</span><span style="font-size: 10pt;"> </span><span style="font-size: 10pt;">Jon Biro and Executive Vice President, Sales and Marketing
Aaron Grohs, shared the successes and obstacles of the previous 12 months,
along with his direction and vision for the upcoming years. In typical CGX
fashion, there is no shortage of innovation and development. Here is what got
us most excited:</span></div>
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<span style="font-size: 10pt;">+ <b>It’s
getting harder to fill our shoes:</b> It’s no secret that we have an
industry-leading geographic footprint, but that isn’t stopping us from
continuing to roll up distressed companies, look for industry gems that are
ready for a buyout, or take on a larger international presence [<a href="http://consolidatedgraphics.blogspot.com/2012/08/consolidated-graphics-expands.html" target="_blank">click here to read our international expansion Q&A</a>]. It’s a strategy that CGX has proven to be
successful, and we continue to incorporate more economies of scale and lower
the cost for our customers as a result.<o:p></o:p></span></div>
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<span style="font-size: 10pt;">+ <b>Trust
us with your most important asset:</b> Data security is a hot topic these
days, and we’re leading the pack in terms of regulatory compliance, process
improvements, and protection of our clients’ information. We’ve gone through
audits, testing, and rigorous studies executed by some of the brightest minds
in data security, and so far, we’ve aced with flying colors. We even invested over $8 million on a
state-of-the-art data center. All of this means that you can rest assured that
information is safe with us.<o:p></o:p></span></div>
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<span style="font-size: 10pt;">+ <b>We’re
committed to making information access easier: </b>Our WorkSmart Suite<sup>TM</sup>
has been a widely adopted by organizations around the world, and
we’re committed to make it even better. In the year since we launched our popular
Streamline Web2Print application, we have increased the number of customer
sites by 24%, to more than 500! Our focus is to continue bringing enhanced
functionality and user benefits to Streamline and all of the applications that
comprise WorkSmart Suite.<o:p></o:p></span></div>
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<span style="font-size: 10pt;">+ <b>Emerge<sup>TM</sup>
is going online: </b>Our annual emerge conference has been referred to as
the best in the industry by so many that we’re going to get it into the hands
of everyone. This year, we’re working on an online portal that will provide
year-round access to this thought leadership forum.<o:p></o:p></span></div>
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<span style="font-size: 10pt;">To download Consolidated Graphics’ annual report, please
click <a href="http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MTQ1NTkyfENoaWxkSUQ9LTF8VHlwZT0z&t=1" target="_blank">here</a>.<o:p></o:p></span></div>
<!--EndFragment-->Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0tag:blogger.com,1999:blog-6294836753787029458.post-505357356823390572012-08-27T11:57:00.003-07:002012-08-27T12:48:40.837-07:00Consolidated Graphics expands international presence<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOfCrW252nhxQqscP1YI64DW3yJgGv-3V2dlLNKy2-aX8TI5Q_bNXHa-K3jjcfolL3Mr7M-cAw9Q7GMBVuhR1uSw5JiHCDtKEjO5N7HSpymhlqgp8SuK8rZ-k1KnV5vOgeUlb4PBHLzNA/s1600/Shiro_Photo.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOfCrW252nhxQqscP1YI64DW3yJgGv-3V2dlLNKy2-aX8TI5Q_bNXHa-K3jjcfolL3Mr7M-cAw9Q7GMBVuhR1uSw5JiHCDtKEjO5N7HSpymhlqgp8SuK8rZ-k1KnV5vOgeUlb4PBHLzNA/s200/Shiro_Photo.JPG" width="150" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Shiro Fujimoto, Vice President<br />
of International Business Development, <br />
Consolidated Graphics</td></tr>
</tbody></table>
Our international team at Consolidated Graphics, Inc. is logging some serious frequent flyer miles these days as they develop and implement international printing solutions for North America-based clients. We recently caught up with Shiro Fujimoto, the Vice President of International Business Development at Consolidated Graphics and our in-house expert on global print trends, who shared some insights into our international strategy and what you can expect from us around the world:<br />
<br />
<b><i>Q: Shiro, can you explain why Consolidated Graphics is taking an interest in international locations? </i></b><br />
<br />
A: Many people are surprised to realize that U.S.-based corporations often perform 50 percent or more of their business overseas. While Consolidated Graphics’ focus has primarily been on U.S. businesses, more and more we’re seeing a need to service our existing client base abroad. We want to ensure that we can support all of their needs, and that means providing them with the same quality, consistency and effective service that they receive within the United States.<br />
<br />
<b><i>Q: How do you select locations for international expansion? </i></b><br />
<br />
A: As with any investment we make, we’re listening closely to our clients and identifying locations that are most beneficial to them. At the same time, we’re trying to select strategic areas that allow us to reduce shipping costs, access key markets, and develop international clientele.<br />
<br />
<b><i>Q: What things do customers need to consider when printing abroad? </i></b><br />
<br />
A: Each country has unique nuances that should be considered, from a marketing and messaging standpoint as well as technical specifications such as paper stocks and sizes. For example, the U.S. is one of three countries (Myanmar and Liberia being the other two) that don’t utilize the metric system, which means standard paper sizes are different -- and attempting to print pieces identical to those in the U.S. could prove much more costly abroad. Translations also impact designs; for example, Spanish is often 20 percent longer than English, while Chinese is much shorter. The goal is always to build a consistent brand across the globe, but flexibility needs to be a part of any global campaign.<br />
<br />
<b><i>Q: How is technology supporting global marketing and print campaigns? </i></b><br />
<br />
A: Technology allows companies to centralize their infrastructure, creating consistent materials across countries. Things like style guides, imagery, and templates can be centralized and accessed from anywhere in the world. A good illustration is Consolidated Graphics’ <a href="http://streamline.cgx.com/" target="_blank">Streamline</a> Web2Print solution, which gives users from around the world access to order materials to be produced and distributed in the region they are to be delivered in. Even with respect to communications, technology is enabling decentralized teams to create, collaborate and improve overall effectiveness from numerous locations.
<br />
<br />
<b><i>Q: How does Consolidated Graphics ensure that customers receive consistent quality in different countries? </i></b><br />
<br />
A: We have invested in and partnered with the very best print facilities around the world. We have also developed our own proprietary color technology, integrated with our G7 Digital Master Certification, which ensures that, within an extremely miniscule margin of error (invisible to the human eye in most cases), colors achieve identical results across geographies, and even amongst varying printing devices. We also support our clients throughout the process via our International Print Management Offices (IPMOs), which enable translating services, scheduling, fulfillment, and more.<br />
<br />
<b><i>Q: Does Consolidated Graphics have a presence in every region? </i></b><br />
<br />
A: We have access to nearly every area of the globe, either through direct investment or strategic partnerships. For example, we have our own facilities in Europe and Japan, strategic partners in China, Vietnam, Malaysia, India, and Brazil, and vendor relationships in Australia, Mexico, and China. Our ultimate goal is to provide strategic access to every major market on the planet.<br />
<br />
<b><i>Q: What is next in terms of international growth at Consolidated Graphics? </i></b><br />
<br />
A: We’re being smart about where we invest our dollars and how we grow this segment of the business. We see significant opportunity in various regions, but also want to maintain our focus on serving our U.S.-based clientele. We’re looking closely at the Middle East and expanding our existing relationships. Ultimately, it boils down to what our customers want, and how we can best serve them.<br />
<br />
For more information about international printing solutions from Consolidated Graphics, visit <a href="http://www.international.cgx.com/">http://www.international.cgx.com</a>.Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com1tag:blogger.com,1999:blog-6294836753787029458.post-11313252842128272672012-06-25T08:25:00.000-07:002012-06-25T08:25:22.446-07:00Publish, powered by Blurb: Bound Printing from the Comfort of your Desktop<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF-4E3kd_AMHDUTerCDHqTJsJTXMdqgabq3s-GAGWQIahPQQqjE2z4ANdqPoL6M2l_x0UV1Pq1s__A8BhVbnIrIdIwmwz-E6ejmYp78I257Z9Dvh7Rekhgz9zkH0ZLD10IlQprUkHAgBY/s1600/Publish+5.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Publish, powered by Blurb" border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF-4E3kd_AMHDUTerCDHqTJsJTXMdqgabq3s-GAGWQIahPQQqjE2z4ANdqPoL6M2l_x0UV1Pq1s__A8BhVbnIrIdIwmwz-E6ejmYp78I257Z9Dvh7Rekhgz9zkH0ZLD10IlQprUkHAgBY/s200/Publish+5.jpg" title="Publish, powered by Blurb" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Collateral created using Publish</td></tr>
</tbody></table>
Competition is fierce these days, and marketing presentations, brochures, portfolios and manuals must far exceed expectations in order to fully capture the attention of your audience. Consolidated Graphics has partnered with Blurb to bring you the perfect solution: Publish, powered by Blurb. This on-demand publishing platform provides a <a href="http://www.cgx.com/publish" target="_blank">free Adobe® InDesign® plug-in</a>, enabling you to use your preferred design tool to create professionally-bound print collateral in quantities as few as one or as many as you need.
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Here’s a Q&A with James Hill, president of <a href="http://www.nies.com/" target="_blank">Nies/Artcraft</a>, a Consolidated Graphics company in St. Louis, who worked with Blurb to develop Publish.
</div>
<br />
<strong>CGX</strong>: What is Publish?
<br />
<strong>Hill</strong>: At its core, Publish is an on-demand, online platform that enables companies to print customized, bound print materials in low quantities, with a high quality output. Through Publish, our customers can design the materials they need, interact with Blurb’s online interface, and tap into Consolidated Graphics’ production and fulfillment platform to generate professionally bound print products, all from the comfort of their desks.
<br />
<br />
<strong>CGX</strong>: How did Publish come about?
<br />
<strong>Hill</strong>: Publish was actually a result of emerge™ 2011. (Note to readers:<a href="http://www.cgx.com/emerge/Overview-128.html" target="_blank"> emerge</a> is Consolidated Graphics’ annual marketing and printing solutions conference.) When Eileen Gittens (CEO of Blurb) spoke about Blurb during her keynote, we had so many customers asking how they could utilize this technology for their business needs. We listened to their requests and partnered up with Blurb to provide them with on-demand publishing needs.
<br />
<br />
<strong>CGX</strong>: How do you see this technology being used?
<br />
<strong>Hill</strong>: The possibilities really are endless, and it will be up to our customers to determine the true potential of this platform. We anticipate it being used for things like high-end catalogs, product manuals, important presentations, informational leave-behinds, and more. But what makes Publish so powerful is the flexibility that it places in the hands of our customers.
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<br />
<strong>CGX</strong>: What design flexibility does Publish provide?
<br />
<strong>Hill</strong>: Publish delivers the functionality of Blurb within the creative framework of InDesign, offering a tremendous amount of flexibility and support for designers. The bound books are available in eight sizes, five paper substrates, and four bindery/cover choices. Publish even offers a variety of print-ready templates for all formats and page counts, as well as easy pre-flight and file transfer for proofing. That’s backed by Blurb customer service. We plan to listen to our customers to gradually introduce even more capabilities over time.
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<br />
To see Publish in action – and to download the free plug-in, visit <a href="http://www.cgx.com/publish">www.cgx.com/publish</a> today! For more information, contact the Publish team at <a href="mailto:publish@nies.com">publish@nies.com</a>.Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com2tag:blogger.com,1999:blog-6294836753787029458.post-70435521254651483812012-05-15T08:42:00.000-07:002012-05-15T09:09:11.488-07:00Consolidated Graphics CFO Jon Biro “Best CFO 2012” Finalist<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyGbxi9Gqgd0yA7ggu0YRiRAMwCqhgZOpH79e4rF_t77K17dZspuZ0rMHBEVGeKx37MHsjqdNyZyU2ZafNKHx_az9NSG2kcBjSfHN0DDlmN63Z0NcD07xtHf1acymS0ADd9pEph4MEt9k/s1600/Jon_Biro_headshot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyGbxi9Gqgd0yA7ggu0YRiRAMwCqhgZOpH79e4rF_t77K17dZspuZ0rMHBEVGeKx37MHsjqdNyZyU2ZafNKHx_az9NSG2kcBjSfHN0DDlmN63Z0NcD07xtHf1acymS0ADd9pEph4MEt9k/s1600/Jon_Biro_headshot.jpg" /></a></div>
The Houston Business Journal has recognized our Executive Vice President and CFO Jon Biro as a finalist for 2012 best “Mid-Cap Public Company” CFO.
<br />
<br />
Several key projects contributed to his nomination including new staff, new software, and a new $8.5 million data center. During his tenure, Biro has established programs and committees to train future leaders and monitor Consolidated Graphics’ key risks. He was also able to establish an amended and restated $310 million credit facility on favorable terms in 2011.
<br />
<br />
Narrowed down from 60 nominees, the 21 chosen finalists were selected for recognition based on:
<br />
<ul>
<li>implemented strategic plans,
</li>
<li>achieved or sustained profitable growth,
</li>
<li>identified and managed risks,
</li>
<li>displayed visionary leadership, and, in some cases
</li>
<li>turned around ailing businesses.
</li>
</ul>
Winners will be announced May 25 at the George R Brown Convention Center in Houston.<br />
<br />
<a href="http://www2.bizjournals.com/houston/events/2012/cfo_of_the_year/index.html?LayoutID=10" target="_blank">Learn more about the Best CFOs of the Year.</a>Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com1tag:blogger.com,1999:blog-6294836753787029458.post-33068341779348893212012-05-01T08:15:00.000-07:002012-05-15T09:11:46.860-07:00Emerge Travels to The Big Easy<br />
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With nearly 1,000 print executives, manufacturers, suppliers
and customers in attendance, Consolidated Graphics’ third annual emerge<sup>TM</sup>
conference was a smashing success. From April 17<sup>th</sup> through 20<sup>th</sup>,
we set up shop in New Orleans, where we transformed the Hyatt Regency into a
creative display of large format print, business exhibits and demonstrations of
cutting edge print technology.<o:p></o:p></div>
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From personalized invitations to the Kyp webkey guests were
given upon check-in, emerge showcased all that Consolidated Graphics and the
printing industry is capable of providing to customers. As in years past, the
focus of emerge was on pooling the minds of everyone we know who is committed to
elevating the print industry and coming up with new and innovative solutions, and
continuing to raise the bar of what ink on paper can accomplish.<o:p></o:p></div>
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In addition, emerge 2012 unveiled new groundbreaking developments,
including Consolidated Graphics’ partnership with Blurb to create <span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial;"><a href="http://cgx.com/About-CGX/Consolidated-Graphics-Inc-and-Blurb%C2%AE-Deliver-Integrated-Print-On-Demand-Workflow-to-Businesses-Using-Adobe-InDesign-Plug-In-270C115.html?LayoutID=10" target="_blank">Publish</a></span>, a commercial book publishing platform that is
powered by Blurb and utilizes Consolidated Graphics’ workflow solutions to
print as few as one bound unit of collateral or up to as many as our customers’
needs require. We also announced ou<span style="background-color: white;">r<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial;"><a href="http://cgx.com/About-CGX/Consolidated-Graphics-Inc-Strengthens-International-Footprint-through-Joint-Venture-in-Japan-271C115.html?LayoutID=10" target="_blank"> joint venture with YAMAGATA Corporation</a></span></span> in a move to expand our international operations with a dedicated facility in
Gero, Japan.<o:p></o:p></div>
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We were delighted to announce our second year of <a href="http://cgx.com/About-CGX/Consolidated-Graphics-Inc-Announces-Winners-of-the-Second-Annual-Encore%E2%84%A2-Awards-272C115.html?LayoutID=10" target="_blank">Encore<sup>TM</sup> Awards winners</a>, and, as many of the conference attendees will attest,
the quality of submitted entries to the competition was significantly higher
this year with anticipation already growing to see what our customers will submit
for consideration ins 2013. A special congratulations to 2012 Peoples’ Encore Award
winner IKON Public Affairs/Can of Creative!</div>
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The breakout sessions
and keynotes were packed with information (many guests commented that it was
the best content yet), and we’ll be posting presentation and taped sessions on
cgx.com soon, so you can pass along and share emerge 2012 with your colleagues.
<o:p></o:p></div>
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Of course, no emerge conference is complete without a fabulous party to say thanks to everyone for a great few days of spirited discussion about the possibilities of print in today’s marketing environment. This year, we loaded up our guests on 18 authentic Mardi Gras floats, enlisted three local bands, and paraded through the streets of downtown New Orleans, ending the evening at the House of Blues, where we enjoyed a brass band, jazz room, contemporary music and more.<o:p></o:p></div>
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Stay tuned for updates on next year’s event, scheduled April 30<sup>th</sup> through May 2<sup>nd</sup> at the MGM Grand in Las Vegas!</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizFDz-B8D7FQB7EN3wiD7OyV9UCBJxJ_9iUEl38sD-pkpnuLEPJEL3ReYL7mscadAvQcipDuNyF9-Tu98bBFXmmj0DG8TWDY2BlawbTfKk-If6T_-x-lOtJMquJolemw_V2htXNO5QAHE/s1600/IMG_2943.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizFDz-B8D7FQB7EN3wiD7OyV9UCBJxJ_9iUEl38sD-pkpnuLEPJEL3ReYL7mscadAvQcipDuNyF9-Tu98bBFXmmj0DG8TWDY2BlawbTfKk-If6T_-x-lOtJMquJolemw_V2htXNO5QAHE/s400/IMG_2943.JPG" width="400" /></a></div>
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<br /></div>Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0tag:blogger.com,1999:blog-6294836753787029458.post-32415455300196833802012-02-09T07:54:00.001-08:002012-02-09T08:10:43.405-08:002012: Print is here to stay<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">We’re well into a new calendar year, an appropriate time to step back and assess where our industry has traveled the previous 12 months – and share observations for what to anticipate in 2012. From conversations with the Consolidated Graphics executive team, major industry influencers, and our customers, who represent marketers and print procurement professionals from Fortune 500 companies across the nation, here is what we’ve gathered:</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>The print industry remains a highly fragmented, $50 billion industry. </b>The commercial printing industry in the U.S. includes around 35,000 companies in total. As a ”Top 10” commercial printer in terms of revenues, Consolidated Graphics is unique in its ability to offer a full suite of print and technology capabilities and a national presence. The majority of printers operate one production plant, employ fewer than 20 people, and have annual revenue under $5 million.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Technology is becoming more integrated in print.</b> From data management to web2print, computer power and digital media are playing a much larger role within the print industry. Leading print companies must invest significant capital in cutting-edge technology, and also commit to educating customers on how to maximize their marketing efforts through new capabilities.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Digital is merging with physical.</b> It’s no longer a question of “which is better: digital or print?” Now, digital and print communications experts are working together to create integrated marketing materials. At Consolidated Graphics, we’re utilizing technology like the Sony eBridge Arc, personalized URLs, QR codes and much, much more to link print to the online world. The secret to engaging customers across platforms changes every day, and we have partnered with some of the greatest minds in technology to ensure that we’re providing customers with the solutions they need.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Security has been heightened.</b> With so much data to deal with, and so much more industry regulation occurring, printers have to learn how to properly manage their customers’ data. Everyday, we deal with sensitive information that requires maximum protection and sophisticated systems of checks and balances. As a result, we’re making investments in human resources, like the addition of a Chief Information Security Officer, technology and our multi-million dollar data center, all of which are intended to protect our customers’ most valuable assets.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Print has transformed from manufacturing to service.</b> We learned this lesson some time ago, but it’s becoming more and more important to customers. As with most industries, we’re in an age of doing more with less, and customers are relying on their print suppliers to provide streamlined solutions to their business challenges. The companies that bring the best solutions to their customers are the ones that are succeeding over the long haul.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Clearly the evolution of print will continue in the year ahead, morphing from a standard form of communication to a premium marketing application that fully engages consumers, given its tactile nature. We’re keeping our eye on what the end customer ultimately demands and how that impacts the marketing efforts of companies around the globe, because at the end of the day, if consumers are responding, the industry succeeds.</div></div>Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0tag:blogger.com,1999:blog-6294836753787029458.post-40667624112496257202012-01-26T11:53:00.000-08:002012-01-26T11:53:03.341-08:00Getting a job in the print industry<div dir="ltr" style="text-align: left;" trbidi="on"> <!--[if gte mso 9]><xml> <o:DocumentProperties> <o:Revision>0</o:Revision> <o:TotalTime>0</o:TotalTime> <o:Pages>1</o:Pages> <o:Words>641</o:Words> <o:Characters>3657</o:Characters> <o:Company>Cake Communications</o:Company> <o:Lines>30</o:Lines> <o:Paragraphs>8</o:Paragraphs> <o:CharactersWithSpaces>4290</o:CharactersWithSpaces> <o:Version>14.0</o:Version> </o:DocumentProperties> <o:OfficeDocumentSettings> <o:AllowPNG/> </o:OfficeDocumentSettings> </xml><![endif]--> <!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>JA</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:EnableOpenTypeKerning/> <w:DontFlipMirrorIndents/> <w:OverrideTableStyleHps/> <w:UseFELayout/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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<div class="MsoNormal">Navigating today’s tight job market is almost a job within itself. As any astute job seeker knows, searching for the ideal position requires patience, persistence and hard work; however, seasoned professionals and recent graduates alike often tend to rush into the process, failing to adequately prepare for an interview and end up disappointed and stressed.</div><div class="MsoNormal"><o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Following these essential do’s and don’ts will bring you one step closer to tackling the market and landing a position in print. <o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>Do:<o:p></o:p></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>+<i>Reach out through networking.</i> <o:p></o:p></b></div><div class="MsoNormal">Networking should become part of your career-related endeavors. When it comes to the hiring process, recruiters turn first to their own networks. You may not be searching now, but fostering valuable relationships with clients and colleagues can lead to referrals in the future. Organizations like <a href="http://www.printing.org/" target="_blank">Printing Industries of America</a> or the <a href="http://www.napl.org/" target="_blank">National Association of PrintingLeadership</a> can assist in developing a solid foundation from which your network can grow.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><i>+Develop your personal brand. <o:p></o:p></i></b></div><div class="MsoNormal">Your personal brand is your reputation and the value you possess. It’s the identity you use to market yourself to companies. <a href="http://www.google.com/" target="_blank">Google</a> yourself, just as a recruiter might do. Do the search results represent you well? Communicating your personal brand consistently across all channels and touch points will help you set your own reputation and establish a strong presence.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><i>+Build your experience</i></b><i>.<o:p></o:p></i></div><div class="MsoNormal">Standing out as an ideal candidate takes a little more effort than just joining networking and professional organizations. Employers seek candidates who are actively involved in organizations and invest time in learning more about industry trends and opportunities. <o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Contributing to industry growth by mentoring and taking the initiative to finding new solutions to industry challenges will help you set yourself apart in the print industry. Learning new skills, specializing in a certain area or niche, and focusing on technology, social media, and integrated marketing campaigns—not just ink on paper—will also give you a leg up against the competition. <o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><i>+Brush up your resume and social media profiles.<o:p></o:p></i></b></div><div class="MsoNormal">Keeping both your resume and social media profiles current are crucial. You don’t want to portray yourself as “stale,” but rather as an evolving entity. <o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Mistakes are all too common when creating a resume. List accurate, specific information in chronological order and zero in on aspects such as the client mix, sales volumes, industry awards and honors, year-over-year growth rates, skills, programs and equipment used and other areas in which you were successful. Limit it to one to two pages and allow someone to proofread it to ensure there are no grammatical errors.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><i>+Research and practice.</i></b><i> <o:p></o:p></i></div><div class="MsoNormal">There is truth to the old adage that practice makes perfect. Research the company you are interested in applying. Know the specialties of the company and the equipment it currently uses. Don’t exaggerate in the interview; instead sell yourself with your strengths and the value in which you can bring to the company. <o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b>Don’t:<o:p></o:p></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><i>+Bad-mouth past employers.<o:p></o:p></i></b></div><div class="MsoNormal">Bad-mouthing past employers only reflects negatively on the candidate and shows a lack of maturity and professionalism. Resist the urge to do so and focus on the positives versus the negatives. Potential employers are looking to hire someone who is an organizational fit and being spiteful will risk your chances of success.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><b><i>+Be unrealistic.<o:p></o:p></i></b></div><div class="MsoNormal" style="tab-stops: 0in; text-indent: -.5in;"> Present the skills you have. Potential employers understand that recent graduates and entry-level candidates do not possess the same magnitude of skills that a career veteran does. However, employers do value ambition and an eagerness to learn and grow. <o:p></o:p></div><div class="MsoNormal" style="tab-stops: 0in; text-indent: -.5in;"><br />
</div><div class="MsoNormal"><b><i>+Be nervous.<o:p></o:p></i></b></div><div class="MsoNormal">You know yourself and what you are capable of better than anyone else, and there is no reason to be nervous for an interview. Just remember to dress professionally and neatly and arrive 15 minutes prior to the scheduled time. Bring your resume, references and a list of questions about the direction of the company and the role for which you are interviewing. <o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Treat each interview as a unique, personal meeting with value, preparing for the experience in as much detail as possible. This is your chance to sell yourself to a company as though you are selling a product to a client. <o:p></o:p></div><!--EndFragment--></div>Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0tag:blogger.com,1999:blog-6294836753787029458.post-42320198351234327942011-12-01T13:40:00.000-08:002011-12-01T13:42:19.469-08:00Political Campaign Printing Expected to Increase in 2012 Election Year<div dir="ltr" style="text-align: left;" trbidi="on"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsnFIuk5Clfke2UnRk9II1rkEhXCX35UDVv-_6Or6ucGScLt6h-kmbNEstMOvLnwKzW2qRIE_pmhCw48WEG-GeR9k3O7sT9OPTLn_Lc-up82dYxi3q7IP1iwrbyBy3AS5bLWUQIldinuI/s1600/Screen+shot+2011-11-30+at+4.49.10+PM.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsnFIuk5Clfke2UnRk9II1rkEhXCX35UDVv-_6Or6ucGScLt6h-kmbNEstMOvLnwKzW2qRIE_pmhCw48WEG-GeR9k3O7sT9OPTLn_Lc-up82dYxi3q7IP1iwrbyBy3AS5bLWUQIldinuI/s400/Screen+shot+2011-11-30+at+4.49.10+PM.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[photo courtesy of <a href="http://www.flickr.com/photos/donkeyhotey/" target="_blank">Flickr.com</a>]</td></tr>
</tbody></table>As the 2012 election cycle draws near, our printing companies specializing in political campaign printing are gearing up for one of the busiest, most productive seasons yet. With President Obama’s campaign expected to raise an unprecedented $1 billion, and <a href="http://elections.nytimes.com/2012/campaign-finance" target="_blank">total fundraising</a> to exceed $6 billion (over $700 million more than in 2008), candidates are proving that in spite of a tight economy, funding can be found.<br />
<br />
For <a href="http://www.cgx.com/" target="_blank">Consolidated Graphics</a>, this means an increased reliance on new technologies and effective communications capabilities to meet anticipated demand for printed campaign material. Russell Price, President of <a href="http://www.mvprint.com/" target="_blank">Mt. Vernon Printing</a>, explains that during election season, 80 to 85 percent of the printed campaign volume will be produced within a six-week period focused around the November election. “We usually get extremely busy around September through the last week of October, peaking our production in the final two weeks before the election. It’s a lot of work in a short amount of time, with fast turnarounds.”<br />
<br />
Overall volume during election years has seen increases over the past decade, and that trend is expected to continue with next year’s election. “Candidates are raising much more money than they did before and spending more on their campaigns in general,” Price says.<br />
<br />
Even though social networks have become popular conduits for broadcasting campaign messages, political candidates and consultants continue to rely on direct mail. Highlighting the validity of both digital and print communications, many election campaigns are now including QR codes and links to social media sites on direct mail to better engage voters.<br />
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The most common types of mailers seen in political campaigns are, in order of volume: persuasion mail, fundraising mail, and ballots. The majority of mail printed at Mt. Vernon is persuasion mail, or collateral focused on persuading voters to vote for a particular candidate based on specific positions. These pieces are typically oversized full color postcards or brochures with simple, direct messaging, created with the purpose of catching voters’ attention as they are skimming through their mail. “Most readers review these mailers on the walk from mailbox to trash can, so you have to catch their attention during this short window in order to maximize effectiveness,” says Price.<br />
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Some mailers are pretty innovative when it comes to grabbing recipients’ attention. According to Price, a good example of this was a direct mail piece with a sound chip embedded inside, produced by <a href="http://www.eagle-press.com/" target="_blank">Eagle Press</a>, a fellow Consolidated Graphics company in Sacramento, California.<br />
<br />
While printing for the presidential campaign will remain a large focus next year, it’s not Consolidated Graphics’ only forte in this space. It works with political consultants on campaigns of all types and sizes, from presidential to school board elections, providing insight and expertise throughout all stages of collateral production.<br />
<br />
UPDATE: See PrintWeek's <a href="http://www.printweek.com/Business/article/1107402/special-report-us-commercial-printing-poised-election-year-surge/" target="_blank">feature</a> on political campaign printing, featuring CGX's Russell Price.</div>Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com1tag:blogger.com,1999:blog-6294836753787029458.post-45671436724786422872011-11-08T10:12:00.000-08:002011-11-08T10:12:29.801-08:00Veritas Celebrates Investment in Customers<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgiyXah_TD9j52mHGiT7rvrzQF-efg6K0GCnOnVCZM0woMmhzr9f1D3vZSOpf_Kxirlac6Aio1lmY7w-mbvtipakXLy58ob9GhxD0flfqfL8Z221P6mrEwGdZcbIRlNFkkTL3HUvkQw58/s1600/Screen+shot+2011-11-07+at+8.04.53+PM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgiyXah_TD9j52mHGiT7rvrzQF-efg6K0GCnOnVCZM0woMmhzr9f1D3vZSOpf_Kxirlac6Aio1lmY7w-mbvtipakXLy58ob9GhxD0flfqfL8Z221P6mrEwGdZcbIRlNFkkTL3HUvkQw58/s400/Screen+shot+2011-11-07+at+8.04.53+PM.png" width="400" /></a></div><div class="MsoNormal">There was quite a buzz on Thursday at <a href="http://www.veritas-solutions.com/">Veritas Document Solutions</a>, a CGX company in Buffalo Grove, Illinois, located just outside of Chicago. The main attraction was a ribbon-cutting ceremony celebrating the recent installation of an HP T200 Color Inkjet Web press. You can read more details about the benefits of this cutting-edge technology <a href="http://cgx.com/About-CGX/HP-Helps-Consolidated-Graphics-Veritas-Take-Advantage-of-Digital-Print-Growth-Opportunities-206C115.html?LayoutID=10">here</a>, but what is really special about this particular technology is that it's the first inkjet web press designed with the direct marketing needs of commercial markets in mind. At Veritas, prime customers will come from verticals such as healthcare, finance, insurance and gaming/casinos. The possibilities of what can be accomplished with the T200 are limitless, considering it provides high-volume, variable data print capabilities at a competitive price point and at very fast speeds. For example, a single HP T200 can produce 872 four-color pages per minute<span style="color: #46484b; font-family: Arial; font-size: 9pt;">.</span> Now the only limitation that Veritas and Consolidated Graphics customers will face is the creativity of their campaigns. </div><div class="MsoNormal"><o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">The open house event included customers, suppliers, print executives and prospects interested in learning more about HP’s latest development. Veritas President Michelle Steinberg welcomed guests and reiterated the company's commitment to provide customers with the latest technology to support their businesses. "We clearly state our commitment to technology in our contracts with customers," Steinberg said, "and the HP T200 is evidence of that commitment. Our focus is now on educating them on the possibilities of this technology and showcasing the relevant communications they can create for their target audiences." Veritas and HP hosted breakout sessions that detailed the possibilities of the new equipment, and follow-up meetings will be hosted at Veritas in the weeks ahead. <o:p></o:p></div><div class="MsoNormal"><o:p><br />
</o:p></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8AZKZTO3YRmyZ53_2z-ZvNMDoLnwhkNivWpACoaMAcc_wAI6qTJcImfdHwinYbAb2BcmCvLLQ4tBCLeRlCRtqGM51lKyKhRrcxDMoJjgGKe9L-r29rBwfAfyQR4l20C7Csrsk3U4ACPM/s1600/Screen+shot+2011-11-07+at+8.14.24+PM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8AZKZTO3YRmyZ53_2z-ZvNMDoLnwhkNivWpACoaMAcc_wAI6qTJcImfdHwinYbAb2BcmCvLLQ4tBCLeRlCRtqGM51lKyKhRrcxDMoJjgGKe9L-r29rBwfAfyQR4l20C7Csrsk3U4ACPM/s400/Screen+shot+2011-11-07+at+8.14.24+PM.png" width="400" /><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"><i>"The inkjet web press is a disruptive technology that is enabling companies to communicate more personally with their customers." - Ric Davis, Executive Vice President, Purchasing and Operations, Consolidated Graphics</i></span></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><o:p></o:p></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhusKQyU0Q2QmQBrSV7GrQY6r8NNsKlJ8bN1q0bUf5L9Rg-T0_eKjGPiJYbBNKEP5BuB8zD-7KpQy3wY8LOJZ5nXb9ClfG1yuq4TfS01Cezuk6LeHt2PvDmtwUz7DpN0EEEQOfINHzNac/s1600/Screen+shot+2011-11-07+at+8.12.32+PM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhusKQyU0Q2QmQBrSV7GrQY6r8NNsKlJ8bN1q0bUf5L9Rg-T0_eKjGPiJYbBNKEP5BuB8zD-7KpQy3wY8LOJZ5nXb9ClfG1yuq4TfS01Cezuk6LeHt2PvDmtwUz7DpN0EEEQOfINHzNac/s400/Screen+shot+2011-11-07+at+8.12.32+PM.png" width="400" /><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"><i>"It's exciting to have such powerful technology and capabilities behind your platform. Consolidated Graphics can offer any service offering to their customers." - Tom Brooker, President, GPA</i></span></a></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVGue_HmrWtVSPUWW5r_01X0cog9cKjwAINzIFdTNXYPxgfqxrdunxJdK5dENcdmUqvTP7jK3BFD952RIop3nc5ZKdorstM3bQlvwC6rJVP_qRwNsNEcNd3xw6TjuX_p1b0ahrCiwnM6w/s1600/Screen+shot+2011-11-07+at+8.10.44+PM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVGue_HmrWtVSPUWW5r_01X0cog9cKjwAINzIFdTNXYPxgfqxrdunxJdK5dENcdmUqvTP7jK3BFD952RIop3nc5ZKdorstM3bQlvwC6rJVP_qRwNsNEcNd3xw6TjuX_p1b0ahrCiwnM6w/s400/Screen+shot+2011-11-07+at+8.10.44+PM.png" width="400" /><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"><i>"Hewlett-Packard is pushing the boundaries of what is possible, and is responding to the needs of Consolidated Graphics' customers." - Aurelio Maruggi, Vice President and General Manager, Inkjet High-Speed Production Solutions Division, Hewlett-Packard</i></span></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><o:p></o:p></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7s4TdgZaaMI3K6uo5Ji9cOL80XbY5vQB3WepyooTY7HhwJhoTxp7m0IZeNhIYfOscAcSNDV1PDBAo2L5b5832W6F0GC93tWSRc9idEp0-djRrxm8CbHSDz78p4XgNtwqX9V4mRaS5I0Q/s1600/Screen+shot+2011-11-07+at+8.08.56+PM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7s4TdgZaaMI3K6uo5Ji9cOL80XbY5vQB3WepyooTY7HhwJhoTxp7m0IZeNhIYfOscAcSNDV1PDBAo2L5b5832W6F0GC93tWSRc9idEp0-djRrxm8CbHSDz78p4XgNtwqX9V4mRaS5I0Q/s400/Screen+shot+2011-11-07+at+8.08.56+PM.png" width="400" /><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"><i>"We clearly state our commitment to technology in our contracts with customers, and the HP T200 is evidence of that commitment." - Michelle Steinberg, President, Veritas Document Solutions</i></span></a></div><div class="MsoNormal"><i><o:p></o:p></i></div><div class="MsoNormal"><br />
</div>Stephaniehttp://www.blogger.com/profile/14643253056856065057noreply@blogger.com0