Thursday, November 18, 2010

Wetzel Brothers Offers Lamá Display Solution

After a thorough vetting process, we are proud to announce that Wetzel Brothers, Consolidated Graphics’ longest operating company and a leader in point-of-purchase (POP) displays, was recently selected as an official licensee in the USA for Marin’s International. The Lamá®is a patented, instant display that opens instantly into position in a matter of seconds. As easy as it is to set up, it’s just as simple to fold down, and saves customers up to two-thirds of their shipping expense due to its compact size.

Here’s how it all happened...

Last year, Marin’s, a French company and owner of the Lamá® patent, started looking for just a few qualified companies to manufacture and sell the Lamá® line of products stateside. They selected Wetzel Brothers because of their exclusive focus on POP displays and national scope, and thus the partnership was initiated.

What makes the Lamá® so fantastic is its ease of use and simple assembly (or should we say more accurately, no assembly?). It pops up automatically, and can be used for sampling promotional products, as a tabletop display, as a branding display, or in any number of formats utilizing the patented paperboard technology. Display sizes range from counter displays to 10 foot-high columns.

Companies like Procter & Gamble, Kraft, Microsoft, Sony, Unilever and more have already adopted the solution, and more recently, Wetzel brought the Lamá® to retail magnates Toys ‘R Us and Nintendo. According to Carine Krull of Wetzel Brothers, “They are excited about our new Lamá® capabilities and immediately made use of the innovative displays. We also anticipate generating a lot of new business as a result of this partnership.

For more info on the Lamá®, you can  contact Wetzel Brothers. Wetzel Brothers recently exhibited the Lamá at the 2010 Shopper Marketing Expo, October 6-7, 2010 at the Navy Pier in Chicago, but if you missed them there be sure to catch them at GlobalShop at The Sands in Las Vegas, March 28-30,2011.

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