Even in the age of social
media and the increasing embrace of mobile marketing techniques by retailers
and consumers alike, store aisles and check-out counters remain a powerful location
for displaying products and brand messaging in-store – and consumers respond to them with their wallets.
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| A LAMà opens in as little as 3 second, with a 97% successful deployment rate. |
A key consideration for
product manufacturers and retailers alike is the in-store deployment rate of a
POP display. Some larger displays are
designed with a high degree of complexity, which can lead to low rates of
successful deployment in the store, as low as 45%. A new generation of instant pop-up displays simplify
the set-up process, resulting in deployment rates as high as 95%.
Case in point is the LAMà
--
an instant display made of paperboard that is foldable, and which opens
automatically into position in as little as three seconds. And because it also folds down just as
easily, the LAMà saves
marketers up to two-thirds in their POP shipping expense. Retailers like such
displays because virtually any employee can set it up successfully, and they are highly
flexible – from counter-top models to floor displays that accommodate hundred
of pounds of product samples.
Despite
the growing influence of mobile marketing and on-line price comparison,
consumers remain engaged with the physicality of the in-store shopping
experience. A smartly designed LAMà or POP display,
which is positioned correctly in the store and features a high deployment rate,
can result in a 12% lift in sales and increased brand awareness.
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