I hear it frequently
from clients, as we discuss their product sampling and creative mailing program
needs: “We’d really like to be putting ‘this’ [their new product] directly into
our prospects’ hands, but postage is just too expensive…”
It’s true that
postage expense has gone nowhere but up in recent years, a trend that will
surely continue. However, whenever I’m faced with this complaint from a client
or interested prospect, I’ve got a sure and easy answer for them: “Go flat,” as in automated flat.
Part package and part envelope, the Flex
Mailer® features a unique design that enables items as small as a thumb drive
and as large as a t-shirt to be mailed as an “automated flat” at the far more
advantageous rate. It features a highly
flexible outer “skin” coupled with a unique inner tray design. The outer skin
is tight enough to allow flexibility on both vertical and horizontal axes,
while maintaining sufficient surface tension variations less than ¼ of an inch.
Postage savings of up t o $1.00 per piece are typical.
Depending on the
mailing, however, savings can be even more dramatic. Consider this example:
Our client, an agricultural and marketing company based in
the Midwest, was planning a mailing to promote a new product. The mailing included printed materials to
be sent directly to 18,000 recipients in a unique, three dimensional carton or
package.
However, the cost to deliver such a package as a parcel
or via the large shipping companies was about $6 to $7 per unit. Ouch! We
recommended the Flex Mailer, which could also be customized inside and out with
the desired branding. The cost to deliver the material at automated
flat rates via Flex Mailer was $1.32 per unit – a savings of $90,000!
As shown in this
example, there’s no need to curtail direct physical connections with prospects
by mail, to effectively demonstrate new products and capabilities…and increase
sales. All you need to do is go flat,
with the Flex Mailer.
Tucker Printers is a
Consolidated Graphics, Inc. company in Henrietta, NY. For more information about
the Flex Mailer or Tucker Printers, visit www.tuckerprinters.com.
Contact Michelle Yun at myun@tuckerprinters.com.
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