After a thorough vetting process, we are proud to announce that Wetzel Brothers, Consolidated Graphics’ longest operating company and a leader in point-of-purchase (POP) displays, was recently selected as an official licensee in the USA for Marin’s International. The Lamáis a patented, instant display that opens instantly into position in a matter of seconds. As easy as it is to set up, it’s just as simple to fold down, and saves customers up to two-thirds of their shipping expense due to its compact size.
Here’s how it all happened...
Last year, Marin’s, a French company and owner of the Lamápatent, started looking for just a few qualified companies to manufacture and sell the Lamá line of products stateside. They selected Wetzel Brothers because of their exclusive focus on POP displays and national scope, and thus the partnership was initiated.
What makes the Lamáso fantastic is its ease of use and simple assembly (or should we say more accurately, no assembly?). It pops up automatically, and can be used for sampling promotional products, as a tabletop display, as a branding display, or in any number of formats utilizing the patented paperboard technology. Display sizes range from counter displays to 10 foot-high columns.
Companies like Procter & Gamble, Kraft, Microsoft, Sony, Unilever and more have already adopted the solution, and more recently, Wetzel brought the Lamárs, “”to retail magnates Toys ‘R Us and Nintendo. According to Carine Krull of Wetzel Brothe